to remove filtersM&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
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M&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
NEWS: McCarten takes on Sainsbury’s customer care
19 Dec 1996 | by JULIAN LEE
Sainsbury s has removed responsibility for customer services from its retail operation and handed it to Kevin McCarten s marketing department, in the clearest signal yet that this will continue to be the key battleground for customers in 1997.
NEWS: BT funding deal is first for ITV
19 Dec 1996 | by ANNA GRIFFITHS
In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication.
NEWS: Brands go for doorstep delivery
19 Dec 1996
Corn Flakes are being delivered door to door with the daily pint of milk in a trial distribution scheme being run by Northern Foods, along with FMCG companies such as Kellogg and Lever Bros.
NEWS: Sunday Times to exit O&M after less than a year
19 Dec 1996 | by ANNA GRIFFITHS
The Sunday Times has parted company with its advertising agency, Ogilvy s ad agency, Rainey Kelly Campbell Roalfe.
NEWS: ASA to keep out of politics after ‘devil eyes’ row
19 Dec 1996 | by HARRIET MARSH
The Advertising Standards Authority is set to remove itself from its role in policing political advertising after the general election, following the uproar created by its ruling on the Tories Demon Eyes depiction of Tony Blair.
NEWS: UB to plough back sell-off cash
19 Dec 1996
United Biscuits has finalised negotiations to sell off the Ross Vegetable Products division to its management, freeing the group to plough more resources into its core categories of biscuits, snacks and meals.
NEWS: Clarins fury at Asda price cuts
19 Dec 1996 | by JANE BAINBRIDGE AND JULIAN LEE
Cosmetics company Clarins is threatening legal action against Asda for selling products from its skin-care range at knockdown prices in the run-up to Christmas.
NEWS: Danone axes MD post
19 Dec 1996
French food company Groupe Danone has axed the marketing director s position at its yoghurt subsidiary, Danone, as part of the restructure of its UK business, which last week saw the departure of HP Foods marketing director, Andrew Marsden.
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