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Brands warned over 'paperless' service green claims

Banks, utilities companies and telecoms providers are being warned they could face 'greenwash' ad sanctions for running unverified claims that switching to paperless services is better for the environment.

AA recruits John Cleese for home emergency ads

The AA is supporting its push into home emergency services with an ad campaign fronted by comedian John Cleese.

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen's latest Global AdView Pulse report.

Pick & Turkey league (24 Sep 2010)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

Pick & Turkey league (17 Sep 2010)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

Confused.com mobilises mascot in change of ad strategy

Insurance comparison website Confused.com is now punting on ads featuring a talking animated version of its brand mascot to compete with its rivals' opera singer and meerkat.

Omid Djalili and Nigel Mansell in moneysupermarket.com ad

Former F1 world champion Nigel Mansell stars alongside Omid Djalili in a new ad for moneysupermarket.com to promote its car insurance offering, which breaks today (26 August).

Pick & Turkey league 2010

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

A character-building plan

Brand mascots can significantly bolster awareness, but is there a downside to them?

Multi-channel engagement; where is the money?

This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...

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