Brand marketing overtakes digital as 'most-prized skill', claims survey
12 Feb 2013 | by Ben Bold
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
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Survey-led market research company OnePoll has acquired rival Response Fusion for a six-figure sum.
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
Former Primelocation and FindaProperty marketing director Sheraz Dar has joined online letting agent OpenRent in a non-executive director role.
Butlin's, the Bourne Leisure-owned resort brand, has appointed travel specialist Hills Balfour to promote its growing events division for the first time.
The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed Cirkle following a competitive pitch.
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
The wide-ranging skills marketers now need demand a fresh form of career strategy.
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
Beta has been appointed as the pan-European lead digital agency for the Avis and Budget car rental brands.
Zoopla Property Group, the online property portal, has appointed Beattie McGuinness Bungay to handle the advertising for its Primelocation brand.