24 May 2013
The shopping centre Liverpool One has released a TV campaign created by McCann Manchester. It imagines the city's liver birds as two girlfriends who love shopping and who are being interviewed for a vox pop. The ad was created by Ben Kaberry and Conrad Robson, and directed by Ree Treweek and Nina Pfeiffer...
23 May 2013
Adidas is launching a campaign to coincide with the Uefa Champions League final on 25 May at Wembley. The Corner created the work, which uses CGI and tracks statistics detailing player performance throughout the tournament. As part of the campaign, fans are invited to make predictions on a range of...
Abbott Mead Vickers BBDO has won a pitch to create a campaign to boost sales of low-emission cars.
23 May 2013
Jeremy Lee thinks JWT London has done itself proud with its HSBC spot for the Lions tour: "A nice idea well executed. The creative bar has been set high for Saatchi Saatchi, which takes over the account." It was created by Iain Weatherby and Daniel Hennessy, and directed by Dom Nic through Outsider.
23 May 2013
Ian Darby is still cringing after watching Typhoo s latest TV spot: "The sight of epic cheester Ben Fogle grimacing and making odd noises while on a treadmill is just painful. A contender for worst celebrity ad of all time, it made me yearn for the days of Tim Lovejoy s awful performance in that Giovanni...
23 May 2013
Ad agencies are holding themselves back by pandering to their clients' misguided fear of rocking the boat, when the biggest risk is their work not being noticed at all, Chris Hirst writes.
23 May 2013
Creative
Ben Walker
Executive creative director, Crispin Porter Bogusky London
Big fan of M ller Light, me. Fantastic when you add loads of Brazil and macadamia nuts, and the calorie count stays the same, I m told. I pile them up in the fridge and I never throw an out-of-date one away....
23 May 2013
Clydesdale Bank and Yorkshire Bank attempt to underline their commitment to the communities and customers they serve in two cinema-style TV ads by Karmarama. The spots show everyday heroes such as surgeons, firefighters and trawlermen at work while a voiceover describes the banks role in supporting...
22 May 2013
Virgin Holidays has released the second instalment of its "unleash your mojo" campaign. While the first TV ad focused on families, the latest one is aimed at couples who no longer have young children. In the 40-second spot, an older couple digging up weeds in their front garden are transported from...
22 May 2013
Axe/Lynx has released a series of 20-second TV ads to promote its updated hair-styling range. Bartle Bogle Hegarty created the campaign, which aims to highlight the power of a well-coiffed hairdo. Each spot shows men and women coming together in odd situations for instance, a runner falling for a...