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Initiative scoops Amazon global media business

21 May 2013 | by Louise Ridley

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.

Shelter picks Chameleon as strategic partner for online giving

21 May 2013 | by Magda Ibrahim

Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.

Barclaycard teams up with Dare for digital campaign

21 May 2013 | by Magda Ibrahim

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Helen Weisinger to leave EDC group marketing role

21 May 2013 | by Maisie McCabe

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.

Oreo "made in Sheffield" by DraftFCB

21 May 2013

The Mondelez-owned biscuit brand Oreo has released a print ad to celebrate opening its Sheffield factory the company s first in the UK. DraftFCB created the ad, which references the city s football teams Sheffield Wednesday and Sheffield United. The work was written by Dan Shone and art directed...

Moonpig.com "Beer Fest Bundle" by Wordley Production Partners

21 May 2013

Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...

Peta "98% human" by BBDO NY

21 May 2013

Peta has released an ad aimed at stopping primates being used as actors. BBDO NY teamed up with Mill+ to create the spot, which shows a CGI primate in room while a voiceover describes the plight of apes used in films. At the end of the ad, the primate puts a gun to its head as the voiceover asks: "Could...

Santander reviews £27m media account

20 May 2013 | by Maisie McCabe

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.

Canon "power to your next step" by Mcgarrybowen London

20 May 2013

Canon has launched a TV ad running across the EMEA region until August, created by Mcgarrybowen London. The ad, directed by Thomas Hilland and appearing in 30- and 60-second versions, shows Canon users challenging themselves with image capture and production, including shooting using zoom while canoeing...

Forbes "Forbes billionaires" by Ogilvy Brazil

20 May 2013

Forbes has released a series of print ads to promote its Rich List. The ads show how even stars such as the singer Madonna and the footballer Cristiano Ronaldo earn a pittance compared with the world s richest people. For example, one ad shows Ronaldo as a robot, and tells us that he would have to play...

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