TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.
Polycell is releasing an ad by 18 Feet Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans...
Campaign's selection of media news and views of note in the week before 17 May 2013.
Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.
As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.
In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance. By Arif Durrani.
ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.
Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to...
Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered "modest profit", said to be "below market expectations".
Last week's PPA conference covered a lot of old ground, yet there is an appetite for more insight, Louise Ridley writes.
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