Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
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Bailey Review to praise brands' steps to shield children
22 Jan 2013 | by Gemma Charles
The government's 'stocktake' of industry efforts to combat childhood sexualisation and commercialisation as part of the Bailey Review is set to applaud several of the steps taken by marketers.
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
10 Dec 2012 | by Arif Durrani
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Google and Amazon will be next.
Arif Durrani: Cannes 2012 suggests doing good is now good business
28 Jun 2012 | by Arif Durrani
The Cannes Lions Festival is a many-tentacled beast which in many ways defies summarisation, yet among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I found one recurring ray of hope which could yet save our souls.
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Mark Cridge: A brand can only truly be green if its consumers are too
04 Aug 2011 | by Mark Cridge
I love fresh orange juice. The fresher, the better. While I don't go as far as squeezing my own oranges every morning along with a warm croissant, I can easily get through a carton a day - the smooth version, of course, not the one with the bits in it.
Jo Arden to head Beta's CSR offering
05 May 2011 | by Matt Williams
Beta has appointed Jo Arden, the Iris partnership strategy director, as the head of its social enterprise unit, Good Beta.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
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