Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Topshop has teamed up with Google to create a series of digital innovations to engage consumers around the forthcoming London Fashion Week.
An ad featuring 'Black Swan' actress Mila Kunis for Rodial cosmetics has been banned by the Advertising Standards Authority (ASA) for suggesting its body cream could give users her figure.
Like or dislike president Obama, his campaign proved that successful online marketing is all about rigorous testing and data analytics, writes Leah Anathan, corporate marketing director, Emailvision.
The Rev Awards are set to launch next year, celebrating the ingenuity and imaginative use of technology in the UK's digital marketing communications industry.
A group of MPs is urging the EU to go "back to the drawing board" over its proposed reform of data protection laws.
Dave Katz, UK managing director at Ybrant digital, warns marketers not to become complacent about digital media in all forms, as the sector still has plenty of curve balls to come.
Stylist, the free women's weekly title, attracted a record £1m in advertising in just one month, according to media buyers.
Groupon is selling 900 tickets to the opening night of the West End show 'Cabaret' in an exclusive deal that it hopes will differentiate it from other group discount websites.