The silver bullet
16 May 2013 | by Ilicco Elia
Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.
As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.
Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.
More investment is needed in a medium that is effective, efficient and provides a key point of difference, writes Erfan Djazmi, head of mobile, EMEA, at Essence.
Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.
The Financial Times will be available on the mobile app Flipboard as of today, in response to mobile's increasing importance as a channel for driving the FT's traffic and digital subscriptions.
Facebook is set to launch video advertising in its newsfeed from July, a move that is likely to be high on the agenda when its newly established UK advisory board convenes for the second time this summer.
Manning Gottlieb OMD has hired Mark Brennan, the head of mobile at Carat, to the same role at the agency, replacing Mark Halliday.
Nicholas Milligan, the managing director of Sky Media, has died in a speedboat accident in Padstow, Cornwall.
Nicholas Milligan, the managing director of Sky Media, has died in a speedboat accident in Padstow, Cornwall.
Twitter, which was officially valued at $9bn (£5.8bn) earlier this year, has added to speculation that it will seek an initial public offering in 2014 with the appointment of a Morgan Stanley investment banker, Cynthia Gaylor, as its head of corporate development.