The car manufacturer Subaru is launching a campaign to promote its new model, the Forester. The Manchester-based agency BJL created the campaign, which targets rural areas in the UK. In addition to local and national press ads, Subaru will place ambient ads in garden centres near selected dealerships...
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.
Whenever I m tempted to slag off some Big Dumb Agency move, I think of something Clay Shirky wrote, comparing our era to the advent of publishing: "We re collectively living through the 1500s, when it s easier to see what s broken than what will replace it." And I try to remember that pointing at the...
The bottled water brand Evian has rejuvenated its "live young" campaign with a new TV spot by BETC Paris. In the ad, which lasts over a minute, people are captivated by the reflection from a window that shows their baby selves. They then start dancing to the Ini Kamoze song Here Comes The Hotstepper,...
MediaEquals, the online media marketplace, is now running across the dominant players in the UK and Irish regional press market, and has been hailed by Local World chief executive Steve Auckland as a potential game changer.
Publicis has created a press ad for Renault s two-seater electric car, the Twizy, highlighting the fact that you can now buy the vehicle with windows. The Twizy was launched in April 2012 but was only available with open sides. Now, Renault is offering the optional extra of windows for the UK market....
Virgin Trains is launching a 7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase of the work will run across outdoor, print, digital and radio. The agency worked with the design shop I Love Dust...
Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols the new...
Carat Manchester is believed to have picked up the £5 million media planning and buying business for Mirror Group, previously handled by Arena Media, without a pitch.
The Conservative Party has formally responded to the Leveson Report by outlining its plans for a royal charter, which will set up a panel to oversee the regulation of the press.
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