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American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
When the utilities first started deregulating, there was a rash of stories telling of high-pressure sales techniques used by pushy door-to-door salesmen. Not only did this throw a shadow over the privatisation of the utilities, it also rang alarm bells about the need for better training of sales personnel.
British Gas Home Security, the largest national supplier of alarm systems in the country, is launching a major advertising and direct marketing campaign through Evans Hunt Scott.
Direct mail made to look like serious medical documents is being investigated by the Advertising Standards Authority.
With more and more advertising messages competing for consumers attention, many companies are turning to high-tech point-of-purchase solutions, such as videowalls and interactive kiosks, to make their brand stand out from the crowd in-store. But are these solutions any more effective than the traditional...
Concern about the trend toward direct-sell holidays has driven travel agent Going Places to invest over pounds 10m in a computer system which it believes will improve its customer service.
Not content with scaling mountains and shooting dragons, cyber-babe Lara Croft, star of the best-selling computer game, Tomb Raider, is now launching her own fashion range, Lara.
Consumer and trade marketing strategies that include field marketing also allow businesses to maximise their information return. CPM provides for clients both the means to collect data in situ and to exploit information to optimise business performance.
The TV reporter was posing as a would-be salesman in the newly deregulated utilities sector. The hidden camera was rolling as he asked what he should tell consumers to persuade them to sign on the dotted line. Tell them anything, was the response. Tell them they re just signing to receive more information.
Barraclough Hall Woolston Gray has picked up the direct marketing business for the Dixons Group-owned computer retail chain, PC World.
