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Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

O2 partners with Nike to unveil Priority Sports loyalty drive

03 Jul 2012 | by Sarah Shearman

O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to give its customers exclusive access to the sportswear brand's products and services.

Field Marketing: Innovation ensures success

27 Jun 2012 | by Suzy Bashford

Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Aston Martin secures first brand tie-up with Hackett

21 Feb 2012 | by Matthew Chapman

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque.

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

Marketers instinctively like to segment people into 'tribes', but the days of the defined target market are over as consumers opt for a more personalised, less predictable approach, writes Nicola Clark.

TAG Heuer switches CRM strategy to boost sales

19 Jan 2012 | by Matthew Chapman

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift with more targeted communications.

The BR 200 July 2011: The web's most influential bloggers (1-50)

21 Jul 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 July 2011: The web's most influential bloggers (51-100)

21 Jul 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

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