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Goldfish clinches top DM award

18 Dec 1997 | by DANNY ROGERS

The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year.

Pepsi pounds 25m jackpot into Claydon Heeley

18 Dec 1997 | by JEREMY BULLMORE

Pepsi Cola International has consolidated its pounds 25m pan-European below-the-line business with Claydon Heeley International.

Editorial: Direct Appeal

18 Dec 1997 | by JEREMY BULLMORE

This week saw the DMA/Royal Mail Awards presented to deserving winners at London s Grosvenor House Hotel. Inside this issue, you ll find a special supplement with details of all the winners.

DMA hits out at phone controls

18 Dec 1997 | by LISA CAMPBELL

The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a battle over the best way to stop consumers being pestered by unwanted telemarketing calls.

Virgin Atlantic in leisure push

18 Dec 1997 | by RAYMOND SNODDY

Virgin Atlantic has appointed Rapier Stead & Bowden to handle its direct marketing account, estimated to be worth more than pounds 3m.

ADVERTISING & PROMOTION: Americans have written the book on direct mailing

18 Dec 1997 | by DRAYTON BIRD

Since most of you are spending more on direct mail than ever, you might like to know something about what works best. The place to find out is in Million Dollar Mailings, a splendid book put together by the US publisher of Who s Mailing What! - not to be confused with the UK s Who s Mailing What?, which...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct marketing industry. A glance at the winners reveals that DM expertise is spreading to above-the-line and sales promotion agencies with increasing impact, while clients are also developing high levels of...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

CHAIR

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

How do you win a DMA Royal Mail Direct Marketing Award?

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD

18 Dec 1997

WINNER

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