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Hiscox first to use location-based Wi-Fi ad platform

11 Nov 2010 | by Daniel Farey-Jones

Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.

Comparethemarket appoints Steak to search account

29 Sep 2010 | by Sarah Shearman

Insurance price comparison website Comparethemarket.com has appointed digital agency Steak to handle its natural search account, following a three-way pitch.

AXA PPP launches campaign to promote private medical cover

28 Sep 2010 | by Katherine Levy

Saatchi & Saatchi has created a campaign for private healthcare company AXA PPP, which looks to play on consumer fears about the NHS.

Ford, Eurostar, KFC and More Than: our road to recovery strategies

28 Jul 2010 | by Noelle McElhatton

Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food and insurance - to hear how they plan to spend their budgets as the economy improves.

Road to Recovery Client Q&As: Pete Markey, marketing director, More Than

12 Jul 2010 | by Noelle McElhatton

LONDON - Insurance is a category bedevilled by competition and price comparison sites. This huge marketing challenge is one that Pete Markey has grabbed with two hands, looking to new channels such as Facebook and radio sponsorship as the key to gaining standout.

Insurance giant Lloyd's launches new website

06 Jul 2010 | by Alex Brownsell

Corporate insurance giant Lloyd's of London is relaunching its website to create a more easily-accessible platform for industry professionals.

Insurance sites appoint Equi=Media to search accounts

05 Jul 2010 | by Mark Banham

Digital and direct media agency Equi=Media has won the search marketing account for Europa Group insurance brands onequotedirect.co.uk and motorcycledirect.co.uk

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

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