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VCCP invites Coors Light fans to send a 'Damme cold call'

VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing Coors Light campaign, which is fronted by movie star legend Jean Claude Van Damme.

Muller Amore to sponsor Channel 4's First Dates

Müller Dairy's recently relaunched Amore yoghurts will sponsor Channel 4's new documentary series 'First Dates'.

Carte Noire "Instinct" by BETC

The coffee brand Carte Noire is launching a TV ad to promote Instinct, its wholebean instant product. The ad was created by BETC and shows the worlds of fire and ice colliding in an apocalyptic sporting battle. It alludes to the coffee roasting process, in which cold water is poured over hot beans....

Doritos "jukebox" by Abbott Mead Vickers BBDO

In the latest Doritos TV ad, its mariachi band play a cover of I Love Rock N Roll by Joan Jett and the Blackhearts. The spot was created by Abbott Mead Vickers BBDO. It was written by Thiago de Moraes and Prabs Wignarajah, and art directed by Mark Fairbanks and Jez Tribe. The ad was directed...

Stella Artois Cidre to launch weather-activated ad campaign

Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.

Twitter engagement boost for Pepsi Max with Beyonce campaign

Twitter has provided more evidence of the power of its paid-for Promoted Tweet service after Beyonce's tie-up for Pepsi Max resulted in a 20.8% average engagement rate and more than 150,000 mentions.

Ocado replaces Morrisons as BB shopping partner

Ocado, the online grocery brand, has signed a significant six-figure deal to become this year's shopping partner of Channel 5's 'Big Brother' and 'Celebrity Big Brother'.

Southern Comfort "shampoo" by Wieden & Kennedy New York

Southern Comfort has released the second ad in its "whatever s comfortable" campaign. The TV spot was created by Wieden Kennedy New York and shows a macho figure getting his hair shampooed in a salon. The spot was launched on TV in the US this month and will hit UK screens in July. The campaign also...

Total Greek Yoghurt "nineteen twenty thirteen" by AMV BBDO

Total Greek Yoghurt has released a TV ad positioning itself as the "real deal" among Greek yoghurts. Abbott Mead Vickers BBDO created the work, which shows a boy in what appears to be 20s Greece freeing a cow in order to later rescue it and be rewarded with yoghurt. At the end, the boy s mother takes...

Tango "argh!" by Bartle Bogle Hegarty

The soft-drinks brand Tango has returned to TV advertising after a five-year hiatus with the "argh!" campaign. Three 30-second ads aim to introduce a new generation of consumers to the Britvic-owned brand and highlight Tango s intensity by showing those drinking it turning into raging hulks. The spots...

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