20 May 2013
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
It is officially time to pass on, or at the least share with marketing, the baton of sustainability. It is also time to re-brand that baton.
The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.
Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.
01 Apr 2013
| by Laurence Green
It's a straightforward enough question, but not one many of us dwell on for too long as we race toward execution. This means we lead perilous professional lives in comparison to our colleagues in finance, sales and beyond, with their more concrete sense of self.
01 Apr 2013
| by Rory Sutherland
Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".
01 Apr 2013
| by Vincent-Wayne Mitchell
Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School, reveals how marketers can save their budgets.
27 Mar 2013
Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.
26 Mar 2013
| by Staff
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Coca-Cola GB & Ireland boss Jon Woods has warned marketers that the slump in consumer confidence is unlikely to improve even in the long term, and to modify their marketing plans accordingly.