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Aviva updates global brand strategy

27 Dec 2012 | by Alex Brownsell

Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.

Publicis Groupe acquires Rokkan Media in the US

21 Dec 2012 | by Arif Durrani

Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.

Butlin's returns to TV with 'altruistic' mission

21 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".

Jazz FM and Aberdeen Asset Management ink tie-up with BA

20 Dec 2012 | by Maisie McCabe

Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways that will enable BA travellers to listen to their mix CD while in the air.

Cadbury to bring playful element to Creme Egg

19 Dec 2012 | by John Reynolds

Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that kicks off in January.

British Sports Marketing Bureau tipped for New Year launch

19 Dec 2012 | by John Reynolds

Britain's Olympic and Paralympic sports are to pool their commercial rights into an independent company, called the British Sports Marketing Bureau (BSMB), which is set to launch in the New Year, if it is backed by the national governing bodies.

Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client services director, Havas Worldwide Amsterdam.

Think BR: Transparency is vital when it comes to personalised pricing

19 Dec 2012 | by Simon Robinson

How can UK marketers navigate the personalised pricing debate, asks Simon Robinson, senior marketing and alliances director EMEA, Responsys.

RBS digital marketing exec to be general manager of driving.co.uk

18 Dec 2012 | by John Reynolds

News International has appointed Jim Murray-Jones, top digital marketing executive at the Royal Bank of Scotland (RBS), to head up driving.co.uk, its second-hand car classified ad site.

Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.

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