LONDON - O2 is making a multimillion-pound move into social networking with the launch of O2 Bluebook, a website that enables users to publish and share their 'mobile lives' on the internet, Marketing can exclusively reveal.
LONDON - Unilever has unveiled plans to simplify the structure of its business by merging its Home & Personal Care and Foods divisions to form a single category it hopes will better compete in developing countries.
LONDON - VO5 is using two rising MySpace artists to give street cred to its new extreme style brands in a £3m marketing campaign that breaks on Monday.
In 1946 Black & Decker created the world's first portable electric drill for consumers, effectively creating what is now known as the DIY market. The brand has since gone from strength to strength, launching new products and creating new market categories including: consumer power tools, accessories...
LONDON - Channel 4 has received 90 complaints about its news coverage of Prince Harry's active service in Afghanistan, which was made public yesterday, after Jon Snow was accused of ranting about the media blackout.
NEW YORK - Interpublic Group has underlined its return to financial health with 2007 net profits of $131.3m (£66.1m) -- its first year out of the red since 2002.
LONDON - Madness front man Suggs introduces viewers to the Birds Eye 'big house' in his second appearance for its 'Good mood food' ad campaign.
LONDON - STV, the broadcasting division of Scottish Media Group, has created the new role of client services director to manage its commercial relationships with agencies.
LONDON - WPP's media agencies were the company's best-performing operations last year, according to the company's 2007 results released today.
LONDON - Annual performance figures for Royal Mail have been criticised by Postwatch, the industry's watchdog, following a summer disrupted by industrial action that caused the first-class delivery rate to plunge far below its target.
to remove filters