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Gerster replaced at Initiative helm

31 Jan 2008 | by Ian Darby

NEW YORK -- Alec Gerster, the chief executive of Initiative Media, the Interpublic-owned media network, is leaving the role.

Campaign New Business Tables

31 Jan 2008

Campaign's record of the most successful new business agencies in 2007.

Beaven takes global helm at Initiative as Gerster retires

31 Jan 2008 | by Daniel Farey-Jones

LONDON - Alec Gerster, Initiative's worldwide chief executive and chairman, is to retire on March 1 and will be succeeded by Richard Beaven, chief executive and chairman of Initiative North America.

MEN Media seals digital ad deal

31 Jan 2008 | by Fiona Ramsay

LONDON - Guardian Media Group-owned MEN Media plans to ramp up online ad sales by, signing up ad network Adlink to handle its digital portfolio.

Virgin 1 gains prominence on Sky

31 Jan 2008 | by Tristan O'Carroll

LONDON - Virgin Media TV's recently-launched channel Virgin 1 has received a boost after securing one of the most prominent slots on the Sky EPG.

NatMags adds video channels to boost Company

31 Jan 2008 | by Andrew McCormick

LONDON - The National Magazine Company's digital arm, Hearst Digital, has created GetlippyTV, an online TV channel to support the publisher's monthly women's lifestyle title Company.

The Search Works buy boosts TradeDoubler

31 Jan 2008 | by Andrew McCormick

LONDON - Digital marketing group TradeDoubler's UK revenue rocketed by 128.6 per cent last year compared with 2006, following its acquisition of The Search Works' parent company the IMW Group last July.

O2 set to premiere mobile-only drama series

31 Jan 2008 | by Darren Davidson

LONDON - 'Cell', O2's first made-for-mobile drama using TV production standards, will be premiered to the mobile network's customers on February 1.

BBC ascendant in national Rajars

31 Jan 2008 | by Daniel Farey-Jones

LONDON - BBC Radio's share of national listening has risen close to its record level of 56%, with TalkSport a rare bright spot for commercial radio, according to the Rajar listening figures for the fourth quarter of 2007.

D-Day looms for GCap Media bid

31 Jan 2008 | by Tristan O'Carroll

LONDON - Global Radio must decide by 5 March whether to submit a fresh offer for GCap Media, after a City watchdog issued a "put up or shut up" deadline.

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