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IKEA hunts UK advertising agency

28 Feb 2007 | by Kate Nettleton

LONDON -- Ikea, the Swedish furniture giant, is hunting for an agency to handle its above-the-line advertising account.

IKEA seeks UK ad agency

28 Feb 2007 | by Jeremy Lee

LONDON - Furniture retailer IKEA has put its £5m UK advertising account up for review.

Unilever enlists Kaizo for Flora 'heart health' drive

28 Feb 2007 | by David Singleton

Kaizo has landed a lucrative pan-European strategic comms brief with Flora.

Porter Novelli nets BA in N. America

28 Feb 2007 | by Erica Iacono

NEW YORK: British Airways has selected Porter Novelli as its first agency of record for North America, following an eight-month search.

Teletext readies brand overhaul

28 Feb 2007 | by Hannah Marriott

Teletext has asked Taylor Herring to promote a major brand overhaul this month.

McDonald's puts faith in staff as brand voice

28 Feb 2007 | by Kate Magee

McDonald's - notorious for giving rise to the phrase 'McJobs' - wants to make its frontline staff 'brand ambassadors' - and will not discourage workers from blogging.

WHAT THE PAPERS SAY: Permira boss left to defend PE solo

28 Feb 2007

Damon Buffini, managing partner of private equity group Permira, spoke out in defence of his firm and his industry last week. Why? To calm the growing political storm over the role of this burgeoning but secretive industry ( The Guardian , 23 Feb). Under sustained pressure from the GMB union,...

Outside installs first agency MD

28 Feb 2007 | by Hannah Marriott

The Outside Organisation - the agency best known for its work with stars such as Sir Paul McCartney, David Bowie and Naomi Campbell - has recruited its first MD.

Grayling poaches Nestlé press chief

28 Feb 2007

Nestlé chief press officer Jayne Bassham has quit to join PR agency Grayling, working on its sprawling acc­ount for rival confectionery giant Masterfoods.

WestLB lures Bassett for top London post

28 Feb 2007 | by David Quainton

German investment bank WestLB has brought in Richard Bassett - an ex-Smithfield and Brunswick executive - as its head of corporate comms in London.

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