A new cigarette brand, advertised and packaged to catch the eye of younger smokers, is set to cause uproar among anti-tobacco lobbyists.
The National Magazine Company is in talks about launching a Cosmo Cafe, the latest in a line of brand extensions for its most successful women s monthly title, Cosmopolitan.
Somerfield is putting its pounds 13 million advertising account up for review, threatening a nine-year relationship with its incumbent agency, RPM3.
Procter s roster agencies across the globe are bracing themselves for a cut in commission levels as part of a massive belt-tightening programme.
TalkCo, the consortium headed by Kelvin MacKenzie, has finalised its acquisition of Talk Radio in a deal which values the station at pounds 24.7 million.
Media Solutions, the Tempus-owned media independent, is to merge with its sister agency, CIA Medianetwork, in a restructuring designed to strengthen the ailing CIA agency and streamline Tempus s UK assets.
The Sunday Telegraph has formed an alliance with Disney to produce a children s supplement for the newspaper, called Disney s Planet.
The successful trials of consumer brands by first-time internet advertisers during the World Cup will create a surge in web advertising, according to a new report from Fletcher Research.
The UK s first national 3-D poster campaign, incorporating ground-breaking visual enhancement technology, breaks this week as part of a multi-media blitz to launch the Peugeot 206.
CampaignLive continues to break the top industry stories. Here are some of the headlines that have appeared on CampaignLive during the past few days:
to remove filters