26 Jan 1996
| by ANNE-MARIE CRAWFORD
The Carat Group has scooped the entire centralised European media
planning and buying account for the Dutch electronics giant, Philips.
26 Jan 1996
| by CAROLINE MARSHALL
Saatchi and Saatchi has earned itself a place on the coveted Johnson and
Johnson roster by capturing up to pounds 26 million worth of business
for the antacid, Pepcid AC.
26 Jan 1996
| by KAREN YATES
Hamlet is squaring up to Europe s powerful anti-tobacco lobby by
returning to cinema advertising in the UK after a seven-year absence.
26 Jan 1996
| by JOHN OWEN
Pattison Horswell Durden is on the brink of forging an international
media network with two of Europe s top media operations.
26 Jan 1996
| by EMMA HALL
Young and Rubicam has clinched Quaker Oats entire pounds 7 million
business, depriving BST-BDDP of its share of the account, which includes
Harvest Crunch, Feast of Flakes, and the Quaker Oats brand.
Publicis has tightened its grip on KP Foods advertising by adding
Roysters to the stable of major snack brands it handles for the company.
26 Jan 1996
| by OUR PARLIAMENTARY CORRESPONDENT
The Labour Party may fight the next general election without a
communications supremo following the resignation this week of Joy
Johnson, its director of campaigns, elections and media.
26 Jan 1996
| by JOHN OWEN
Granada is to review Forte s pounds 7 million advertising arrangements
following its successful takeover bid earlier this week.
26 Jan 1996
One of Ireland s leading advertising agencies is at the centre of an
embarrassing political row over the way in which it was awarded a pounds
500,000 Irish government contract to handle last November s divorce
referendum campaign.
26 Jan 1996
| by KAREN YATES
National Tyres and Autocare has briefed agencies to pitch for its
advertising account, which will carry an increased budget of between
pounds 3 million and pounds 4 million this year.