Twitter alert to FTSE firms

PR Week UK, 08 August 2008, 00:00am

Seven out of ten FTSE 100 companies are at risk of being 'brand-jacked' because they have left their ID unclaimed on blogging platform Twitter.

UK PROs have been warned to reserve these names after reports in the US last weekend revealed someone had set up a fake account for Exxon Mobil.

According to research by Cow PR, 69 Twitter names related to FTSE 100 firms are unregistered. Brand names including Domino's Pizza, Dulux Paints and Littlewoods are also on sale for £20 online.

'Owning your Twitter feed is critical to protect your brand reputation,' warned Cow PR director Dirk Singer.

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