PODCAST with Unity co-founder Gerry Hopkinson

Gerry Hopkinson

Click HERE to listen to the latest PRWeek video podcast featuring Unity's Gerry Hopkinson.

In this week's podcast, Hopkinson discusses the agency's use of street theatre for a Friends of the Earth fund-raising campaign.

WATCH HERE (5:19)

VIDEO PODCAST ARCHIVE...

18.07.2008 Hanover's Andrew Harrison discusses the implications of the latest changes to the NHS. WATCH HERE

11.07.2008 Weber Shandwick account director Alex Reid discusses the NHS's new pilot project of 'Community Foundation Trusts'. WATCH HERE

04.07.2008 Seventy Seven PR account director Michelle Saxby discusses how the various agencies are working together to promote the upcoming British International Motor Show. WATCH HERE

27.06.2008 Bowel Cancer UK's Ian Beaumont discusses how to keep an issue in the public eye and interesting after it has been given extensive media coverage. WATCH HERE

20.06.2008 Red Door Communications MD Catherine Warne discusses some of the issues and opportunities that are impacting the healthcare sector. WATCH HERE

13.06.2008 F-H Digital Account Director Paul Borge talks about the Digital Influence Index, which analyses consumer online behaviour and how such behaviour impacts the PR industry. WATCH HERE

29.05.2008 Citigate MD Deborah Saw discusses the challenges facing the tech PR sector and explains how 'cleantech' will shape the sector in 2008. WATCH HERE

22.05.2008 Virgo Health PR consultants Sarah Matthew and Caroline Gosling discuss the challenges facing the pharmaceutical industry. WATCH HERE

15.05.2008 Communication Group CEO Michael Hayman discusses potential comms gaffes around a company sale. WATCH HERE

01.05.2008 Employment lawyer Tom Potbury discusses changes to the sexual harassment laws and the impact on the PR industry. WATCH HERE

24.04.2008 Greenpeace's Mariana Paoli talks about Greenpeace's latest campaign against Unilever and the PR agencies that represent the company's Dove brand. WATCH HERE

17.04.2008 Ketchum PR London CEO David Gallagher discusses how UK agencies can secure foreign business. WATCH HERE

10.04.2008 London Comms Agency director Luke Blair discusses the PR strategies employed by the London mayoral candidates. WATCH HERE

03.04.2008 Open Road CEO Graham McMillan discusses French president Nicolas Sarkozy's state visit and Bruni-mania. WATCH HERE

28.03.2008 Financial communications consultant Andrew Cornelius discusses how financial PR should manage a major market story. WATCH HERE

21.03.2008 Redhead PR founder Sara Tye discusses whether the voluntary sector is taken seriously. WATCH HERE

14.03.2008 Former Blair special adviser Chris McShane discusses the recent changes to Gordon Brown's media team. WATCH HERE

07.03.2008 Plane Stupid's Richard George talks about press reaction to the group's scaling of the Houses of Parliament. WATCH HERE

28.02.2008 Rainier's Chris Lee talks about how journalists can survive in PR. WATCH HERE

21.02.2008 Staniforth PR partner Mark Hanson nominates his pick of the blogging politicians. WATCH HERE

14.02.2008 Lexus PR's digital director Ritch Sibthorpe offers advice on evaluating digital PR campaigns. WATCH HERE

07.02.2008 Sustain campaign director Richard Watts talks about McDonald's efforts to create better PR in the UK. WATCH HERE

31.01.2008 Eloqui PR chief executive Chris Genasi talks about the ideas behind social marketing. WATCH HERE

24.01.2008 Weber Shandwick EVP European brand programmes Richard Moss talks about the findings of the European Advocacy Study. WATCH HERE

17.01.2008 Edelman's European CEO David Brain looks at the big issues that will be discussed at Davos and the best way to get the most out of the event. WATCH HERE

10.01.2008 PRCA director-general Francis Ingham outlines the strategies they can take and predicts how well PR will fare compared to other marcoms sectors. LISTEN HERE

12.12.2007 UK chairman of GreenTarget, Tim Jackaman discusses how City agencies are dealing with the economic slowdown. WATCH HERE

28.11.07 George Pitcher of Bridgit Consulting assesses the government handling of the recent 'disk' crisis. WATCH HERE

21.11.07 Mission 21's Richard Knight explains the PR challenges facing scientific bodies. WATCH HERE

14.11.07 Stuart Pocock of The Observatory talks about how agencies can boost their client list. WATCH HERE

07.11.07 Richard Houghton discusses in-depth, some of the main issues surrounding international PR. WATCH HERE

31.10.07 Is it worth taking a degree in PR? Westminster University's Trevor Morris talks about PR degrees. WATCH HERE

24.10.07 Changes to Capital Gains Tax mean agencies could lose out if they sell up after next April. Richard Nichols, CEO of College Hill, discusses acquisition strategy. WATCH HERE

17.10.07 Waggener Edstrom's London corporate practice VP Caroline Randle on the ever-changing green agenda. WATCH HERE

10.10.07 Sophie Rochester, content editor of www.themanbookerprize.com, explains how a blog by the chair of the judges made the selection process more transparent. WATCH

03.10.07 IVCA Commercial Director Derek Ray-Hill on the 2007 Clarion Awards, where proof that CSR is taking the world by storm was clearly in evidence. WATCH

26.09.07 Olswang associate Ashley Hurst describes how PROs in the UK can use Facebook as a PR tool while successfully avoiding the sticky legalities. WATCH

19.09.07 Travelodge PR manager Shakila Ahmed explains how the Travelodge in-house team achieves such great coverage on a regular basis. WATCH

12.09.07 Mitchell Kaye, MD of consumer PR company Mischief, discusses client satisfaction and the reasons behind 'The Mischief Report'. WATCH

05.09.07 Head of communications at John McAslan + Partners tells her story of surviving an interview on the Today programme. WATCH

29.08.07 Gay Collins, MD of Penrose Financial, talks about socially responsible investments on the back of Penrose being called into action by the Universities Superannuation Scheme (USS). WATCH

22.08.07 The 2007 football season is alive and already full of controversy. Head of PR for the Premier League Tim Vine talks about the Premier League's new CSR showcase. WATCH

10.08.07 Click here to watch PRCA chairman Richard Houghton discuss the protection of ideas from within the PR industry.

03.08.07 A damaging story is about to break. Time to get the lawyers involved... Julian Pike of law firm Farrer & Co. explains the different measures involved in countering a heavy blow. Click here to watch the podcast.

27.07.07 Debbie Flynn, chief executive of specialist travel consultancy The Brighter Group, names the easiest fashion magazines to work with. Click here to watch the podcast.

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