Shine’s priority will be to broaden the scope of eBay’s PR activity. Richard Kan-areck, eBay head of PR and community, said: ‘The challenge is to create deeper brand engagement among our community of users.’
eBay is currently enjoying success as the UK’s most visited e-commerce site and accounts for 11 per cent of all the time people in the UK spend on the internet.
Shine replaces three-year incumbent Seventy Seven PR, which did not repitch.
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