Shine lands eBay consumer brief

Auction site eBay has ended an exhaustive three-month search for a new consumer agency with the appointment of Shine.

Shine’s priority will be to broaden the scope of eBay’s PR activity. Richard Kan-areck, eBay head of PR and community, said: ‘The challenge is to create deeper brand engagement among our community of users.’ 

eBay is currently enjoying success as the UK’s most visited e-commerce site and accounts for 11 per cent of all the time people in the UK spend on the internet.

Shine replaces three-year incumbent Seventy Seven PR, which did not repitch.

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