We chose this blog because it backs up the argument: to be successful in PR you need to be educated in PR and then trained in the fine art of spin by the masters of spin.

Furthermore, it points the finger towards the online prowess shown by the likes of Edelman, a PR outfit who is pioneering the online space with their global network of online specialists, and Frank PR, who are dedicated to the art of effective and insightful online communication.

The online issue is a hot topic amongst PR agencies at the moment, and was one of the key issues at PRWeek's annual PR & The Media Conference which took place last month.