In addressing how local issues could be incorporated into a global comms strategy, BAT head of corporate comms Fran Morrison made reference to US business magazine Fortune's cover story, 'Is Fat the Next Tobacco?'
She said companies from other sectors could learn from BAT on how to address health issues 'head-on' with a global values audit.
But Stephen Kehoe, PepsiCo V-P of government affairs for Europe, insisted the products were not comparable: 'Parents give children chocolate as a treat, but they wouldn't hand them cigarettes.'
Morrison said she was merely applying general comms principles.
BAT fires warning over food issues
Daniel Rogers, PR Week UK, 27 October 2005, 00:00am
Be the first to comment
Tobacco firms are seen as the ‘axis of evil’ but food companies could soon face similar pressures, British American Tobacco’s comms chief warned the ICCO conference.
All Comments
There are currently no comments.
To post comments please log in here
- Head of Press, Youth Sport Trust
- c.£45k + Benefits, Central London
- Senior Account Executives & Account Managers, Sterling Communications
- Competitive, Central London
- Senior Account Manager / Account Director, Blue Communications
- £45-55,000 based on experience, Asia
- Senior Account Director / Associate (Personal Finance), Media Contacts
- £55000 to £70000 Per: annum, Central London
- CORPORATE COMMUNICATIONS MANAGER, JFL Search & Selection
- Circa £45K, Central London
PRWeek Agency Showcase
Bulletins
You can sign up for our bulletins. Select bulletins you are interested in, enter your email adress an click the button below
Poll
PR Week Poll Sponsored By:
_rgb.jpg "YouGov")
Latest Issue
Issue 03/07/09
- Danny Rogers: Lessons can be gained from integration
Profile on Nick Sharples, European comms chief, Sony
- Profile on Biz Stone, co-founder, Twitter
Comments