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Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

The film, created by Cheil Worldwide, features messages from Samsung's Olympic ambassadors and demonstrates how technology brings people close to every moment. Mountaineer Kenton Cool is taking part ... designed to show how technology can help people participate in the Olympic Games as never before ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

22 May 2012 | by Maisie McCabe

Malton, marketing director at Ocean Outdoor, said: "Media convergence, technology convergence it s all ...

Peter Ross made head of Weber Shandwick's tech team

22 May 2012 | by John Owens

Weber Shandwick has made Peter Ross head of its technology division....Ross, previously deputy MD of the technology practice, has been promoted following the departure ... relationship, has been promoted to senior director of the technology practice. Ross said: 'This is an amazing time to be in technology PR. Innovation has never set so many news headlines or shaped our lives ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

and home, with the retailer claiming the latter was impacted by its exit from the technology market ...

Microsoft prepares MSN UK 'Best of now' campaign

22 May 2012 | by Sarah Shearman

The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...

Media360: The Week's commercial leader talks about adapting to the iPad

22 May 2012 | by Arif Durrani

standard metrics. He said: "Whilst this is still new, cutting edge technology, clients have moved ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

, said: "The ubiquity of technology in our daily lives is more evident than ever this year as brand winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Consumer technology communications calls out for simplification

22 May 2012 | by David Vindel

Consumer technology brands need to focus on the simplification of technology and how it can...The dominant narrative we are accustomed to is that 'technology sells itself' and that 'technology ... and think about consumer technology, what attracts them, their aspirations for it and how these intersect ... cultural phenomena affect the adoption of technology and its impact on PR communications. This, coupled ...

Think BR: Advertising for the second-screen

22 May 2012 | by Andrew Fisher

Mobile technology is making a major contribution to the way we interact with television, writes...mobile technology for second-screen advertising are greater than ever. The main reason ... are they passively receiving advertising messages. Advertisers can leverage mobile technology to reach consumers ... point to mobile technology contributing to the evolving ways in which people interact ...

Europe instructs Google to offer search dominance remedies

21 May 2012 | by Sarah Shearman

economy, creativity, digital technology, leadership and human rights". Follow Sarah Shearman ...

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