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PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

10 Feb 2012 | by John Reynolds

PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands. PepsiCo did not disclose whether its UK operation, which makes Walkers Crisps, would be impacted by the jobs ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

10 Feb 2012 | by Ben Hall

,206 shares 4. Chrysler 'it's half time in America' by Wieden ...

City & Corporate: 'Mega-deals' lead to listings market lift

10 Feb 2012 | by Alec Mattinson

is also working on Swiss pharma firm Roche's $5.7bn bid for America's Illumina. Finsbury and Aura ...

Tulchan Communications hires Investec analyst Katharine Wynne

09 Feb 2012 | by Alec Mattinson

She will join on 20 February from Investec, where she was a sell-side analyst covering the UK retail sector. Previously she spent 12 years at Merrill Lynch (now Bank of America Merrill Lynch) where she covered general retailers and became head of the general retail sector team. Neil Duffy ...

Publicis reports 7.3% revenue growth for 2011

09 Feb 2012 | by Sara Kimberley

.7% in 2011, with all regions including Europe, Latin America, Asia-Pacific and Africa Middle East posting a growth in revenue from 2010. The biggest growth came from Latin America, which grew revenue by 31.7% followed by Asia-Pacific that grew by 11.8%. Revenue across Europe grew by 6.3% while North America ...

Soft Bowl 2012

09 Feb 2012

for America. The huge emotion this ad evoked came as a breath of fresh air, reminding me of what a great Super ... , and everyone asked for that wings recipe. I headed out to my truck convinced that football in America has gone ...

RB commits £100m to building brands and 'powermarkets'

08 Feb 2012 | by John Reynolds

(Latin America, North Asia, South and South East Asia and Australia and New Zealand); RUMEA (Russia, Middle East, North Africa and Turkey and Africa) and ENA (Europe, North America). RB had previously ...

Budweiser 'return of the king' by Anomaly

07 Feb 2012

Budwesier's Super Bowl spot is set during the Prohibition era in America.

Tulchan Communications Group shakes up board with two replacements

07 Feb 2012 | by Alec Mattinson

of investing and managing investments in Europe, North America and Asia. He started in private equity ...

'Mega-deals' lead to listings market lift for City PR agencies

07 Feb 2012 | by Alec Mattinson

. The agency is also working on Swiss pharma firm Roche s $5.7bn bid for America s Illumina. Finsbury ...

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