<?xml version="1.0" encoding="UTF-8"?>
				
				<rss version="2.0">
					<channel>
						<title>PRWeek UK Media Relations News</title>
						<link>http://www.prweek.com</link>
						<description>The latest UK Media Relations News from PRWeek</description>
						<language>en</language>
						<lastBuildDate>Mon, 12 May 2008 02:51:01 GMT</lastBuildDate>
						<managingEditor>editor@prweek.com</managingEditor>
						<webMaster>prweekhelpdesk@prweek.com</webMaster>
						
						<item>
					<title><![CDATA[Porter Novelli brings in veteran broadcast journo]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/807775/Porter-Novelli-brings-veteran-broadcast-journo/</link>
					<description><![CDATA[Porter Novelli has bolstered its media offering with the hiring of seasoned broadcast journalist Laurence Lee.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Thu, 08 May 2008 06:00:00 GMT</pubDate>
				</item>				
			
				
				
				<item>
					<title><![CDATA[WHAT THE PAPERS SAY: Mixed views on Microsoft retreat]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/808089/PAPERS-SAY-Mixed-views-Microsoft-retreat/</link>
					<description><![CDATA[After three months of discussions, Microsoft walked away from its bid to buy Yahoo, which was seen back in February as a 'last chance' to challenge Google for 'its title as heavyweight champion of the internet' (The Economist, 4 May).]]></description>
					
					<pubDate>Thu, 08 May 2008 06:00:00 GMT</pubDate>
				</item>				
			
				
				
				<item>
					<title><![CDATA[FRONT PAGE: Colombia seeks to update image]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/807772/FRONT-PAGE-Colombia-seeks-update-image/</link>
					<description><![CDATA[The Colombian government is to hunt for UK PR support in a bid to promote a 'modern' image of the South American country.]]></description>
					<author>Alex Black</author>
					<pubDate>Thu, 08 May 2008 06:00:00 GMT</pubDate>
				</item>				
			
				
				
				<item>
					<title><![CDATA[Get entries in for PRWeek Awards]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/801176/entries-PRWeek-Awards/</link>
					<description><![CDATA[PR agencies, in-house departments and individuals who have produced outstanding work over the past year now have the chance to win real recognition for their efforts, with the launch of the PRWeek Awards 2008.]]></description>
					<author>Danny Rogers</author>
					<pubDate>Fri, 02 May 2008 06:00:00 GMT</pubDate>
				</item>				
			
				
				
				<item>
					<title><![CDATA[FRONT PAGE: Liverpool owner brings in Freud]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/806303/FRONT-PAGE-Liverpool-owner-brings-Freud/</link>
					<description><![CDATA[Tom Hicks, the embattled joint owner of Liverpool Football Club, is poised to hire Freud Communications in a bid to improve his image.]]></description>
					<author>David Quainton</author>
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
				</item>				
			
				
				
				<item>
					<title><![CDATA[FRONT PAGE: Details of MoD spend revealed]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/806302/FRONT-PAGE-Details-MoD-spend-revealed/</link>
					<description><![CDATA[The Ministry of Defence (MoD) will spend &pound;750,000 of a &pound;54.1m recruitment budget on 'traditional' PR campaigns this financial year.]]></description>
					<author>David Quainton and Matt Cartmell</author>
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
				</item>				
			
				
				
				<item>
					<title><![CDATA[Boris better at PR but Ken tipped to win, says PRCA]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/806441/Boris-better-PR-Ken-tipped-win-says-PRCA/</link>
					<description><![CDATA[Boris ran the best campaign but Ken will win the London mayoral election, said top PR professionals this week.]]></description>
					<author>Kate Magee</author>
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
				</item>				
			
				
				
				<item>
					<title><![CDATA[Media Zoo says strike will boost refinery's image]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/806304/Media-Zoo-says-strike-will-boost-refinerys-image/</link>
					<description><![CDATA[Media consultancy Media Zoo, the agency at the centre of the Grangemouth oil dispute, has said it will use the coverage to boost the profile of Ineos once the strike is settled.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
				</item>				
			
				
				
				<item>
					<title><![CDATA[Bell Pottinger to help spread Muslim views]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/806299/Bell-Pottinger-help-spread-Muslim-views/</link>
					<description><![CDATA[Bell Pottinger is working with polling firm Gallup to promote better understanding of Muslims in the West.]]></description>
					<author>Kate Magee</author>
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
				</item>				
			
				
				
				<item>
					<title><![CDATA[MEDIA ANALYSIS: Is the Express on the rocks?]]></title>
					<link>http://www.prweek.com/uk/sectors/media/article/806497/MEDIA-ANALYSIS-Express-rocks/</link>
					<description><![CDATA[The Express has recently had to make a high-profile apology and deal with lawsuits and staff walk-outs. Clare O'Connor analyses its value to PROs.]]></description>
					<author>Clare O&apos;Connor</author>
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
				</item>
					</channel>
				</rss>
