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						<title>PRWeek UK Healthcare News</title>
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						<description>The latest UK Healthcare News from PRWeek</description>
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						<lastBuildDate>Tue, 13 May 2008 03:51:00 GMT</lastBuildDate>
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					<title><![CDATA[Takeda hires Fleishman-Hillard for pre-launch drug support]]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/808376/Takeda-hires-Fleishman-Hillard-pre-launch-drug-support/</link>
					<description><![CDATA[Japanese pharma firm Takeda has brought on board Fleishman-Hillard to handle PR support for a pre-launch drug.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Mon, 12 May 2008 10:12:00 GMT</pubDate>
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					<title><![CDATA[Medicom hired for skin condition awareness brief]]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/808244/Medicom-hired-skin-condition-awareness-brief/</link>
					<description><![CDATA[Healthcare shop Medicom Group has been hired by drug firm Valeant Pharma for a disease awareness campaign for skincare condition rosacea.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Fri, 09 May 2008 10:21:00 GMT</pubDate>
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					<title><![CDATA[Court slams NICE drug tests for 'lack of transparency']]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/808078/Court-slams-NICE-drug-tests-lack-transparency/</link>
					<description><![CDATA[Healthcare PROs have welcomed a Court of Appeal decision criticising the National Institute of Health and Clinical Excellence's (NICE) drug approval process.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Thu, 08 May 2008 06:00:00 GMT</pubDate>
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					<title><![CDATA[MEDIA ANALYSIS: BBC health news sets the agenda]]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/807770/MEDIA-ANALYSIS-BBC-health-news-sets-agenda/</link>
					<description><![CDATA[The BBC news website’s recently redesigned health page is becoming the first port of call for PROs in the sector. Gemma O’Reilly looks at how to secure coverage.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Thu, 08 May 2008 06:00:00 GMT</pubDate>
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					<title><![CDATA[Monument PR hires former journalist to bolster team]]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/807089/Monument-PR-hires-former-journalist-bolster-team/</link>
					<description><![CDATA[Monument PR has hired former international diplomat James Robertson as a senior consultant.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Tue, 06 May 2008 09:56:00 GMT</pubDate>
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					<title><![CDATA[Red Door bolsters team with senior hire]]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/806753/Red-Door-bolsters-team-senior-hire/</link>
					<description><![CDATA[Healthcare shop Red Door Communications has poached AstraZeneca global brand manager Kirsty Walker as its associate director.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Fri, 02 May 2008 09:53:00 GMT</pubDate>
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					<title><![CDATA[At a Glance]]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/806484/Glance/</link>
					<description><![CDATA[UCL and Moorfields PROs eye up coverage of trial]]></description>
					
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
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					<title><![CDATA[Healthcare specialists hit back at damning web report]]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/806482/Healthcare-specialists-hit-back-damning-web-report/</link>
					<description><![CDATA[Senior healthcare PROs have spoken out against a report criticising the pharma industry's reluctance to take advantage of online marketing opportunities.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
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					<title><![CDATA[Staff changes at clinical excellence body]]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/805370/Staff-changes-clinical-excellence-body/</link>
					<description><![CDATA[The National Institute for Health and Clinical Excellence (NICE) has appointed a new associate director of external comms.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
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					<title><![CDATA[Media Safari to back Siemens product range]]></title>
					<link>http://www.prweek.com/uk/sectors/healthcare/article/804959/Media-Safari-back-Siemens-product-range/</link>
					<description><![CDATA[Siemens Medical Solutions (SMS) has hired healthcare technology specialists Media Safari for a trade PR brief.]]></description>
					<author>Gemma O&apos;Reilly</author>
					<pubDate>Thu, 01 May 2008 06:00:00 GMT</pubDate>
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