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Internal Comms: Ways to regain trust in the workplace

Cathy Wallace, PR Week UK, 14 October 2009, 00:00am

Trust has generated headlines this year as first banks, then politicians, have lost the trust of customers, employees and constituents.

Campaign Trust: All is Not Lost Client Involve PR team CHA Timescale April-August 2009 Budget £25,000 Employee engagement consultancy Involve felt many companies were taking little or no action in rebuilding trust. The firm wanted to launch a report to advise senior business leaders how they could rebuild trust. Objectives To help identify key factors that make or break trust To create a trust debate with business leaders To build Involve's profile and position it as a source of expertise and advice on trust. Strategy and plan CHA designed a questionnaire and commissioned research among FTSE 350 directors and The Times' Top 1,000 leaders. A media launch was held at the Hospital Club in London. Measurement and evaluation The report was covered in The Daily Telegraph and Financial Times , as well as in trade titles People Management , Management-issues.com, Employee Engagement Today , HRZone.co.uk and The Grapevine . Results Involve sent a 'trust pack' to new business contacts including a copy of the report, media coverage and product information. This resulted in 15 new business meetings with companies from energy, retail and pharmaceutical sectors.

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