Research & Data

Rankings

The PRWeek Best Places to Work survey 2011

For the third year, PRWeek has surveyed the PR industry to find out which are the best agencies to work for - and why. Kate Magee reveals the top 12.

Grayling scoops top spot in PRWeek's public sector league tables

Grayling jumped into first place in the public sector league tables with a fee income of £3.1m.

Healthcare: Top 25 Healthcare Consultancies

The healthcare sector remained largely buoyant in the face of significant changes to the industry and shifting client priorities, reports Nikki Wicks.

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Surveys

OnePoll: the public's view of the Olympics

Reputation Survey: Olympic sponsors

Research reveals that power supplier EDF Energy is the most high-profile domestic sponsor.

OnePoll: the public's view of rail services

Reputation Survey: Rail Services

As rail travellers returned after Christmas to inflation-busting fare hikes, latest research reveals that the vast majority of the public reject the need for the increases.

Fun run: a happier image of chairty fundraising

Reputation Survey: Charities - Public divided on use of shock tactics

Opinion is mixed on whether charities should use graphic images to promote their causes, as 41 per cent of respondents said to do so was 'an abuse of people's emotions'.

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Campaigns

Walk In the Park festival: reaches a high note

Public Sector: Walk in the Park reaches a high note

Walk in the Park is a festival in Northampton, which includes live music and family entertainment.

Malibu pop-up: The Only Way is Essex star Jessica Wright visits

Consumer: Malibu puts some varnish on its image

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu.

Consumer: Young Driver Insurance

The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost of car insurance for young drivers, using in-car smartbox technology that measured their driving ability and offering discounts accordingly.

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Expert Knowledge

State of the Press Release

The press release has come a long way since its introduction back in 1906. With the changing media landscape, today's press release has evolved into a virtual Swiss army knife of communications tools that can address a myriad of marketing challenges.

Public Relations Strategy: Engaging Global Audiences and Bridging Borders

For many companies, the key question is no longer whether to have a global public relations strategy, but rather how to best implement it. "Going Global" has become a necessity instead of an option. In this whitepaper, Business Wire Senior Vice President of Global Media Neil Hershberg examines the reasons why companies have come to recognise the importance of an international communications plan and the complexities and challenges to consider in developing a successful global public relations strategy.

Evolving Influence

Influence is evolving - to the point of what you could call a "communications cataclysm." Waggener Edstrom Worldwide believes there are three core tenets that can help drive understanding of influence

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