A short-term focus on personality is no substitute for strategy, says Fiona Mason

prweek.com, 04 August 2009, 11:28am

Barely a week goes past without PR Week reporting on the latest senior Tory adviser jumping ship into the grateful arms of the public affairs industry. According to a recent article in the Financial Times, the prospect of an election has had UK lobbyists embroiled in a "desperate scramble to secure people close to David Cameron".

To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Senior Communications Officer Ashford Borough Council
Salary up to £30,732 pa, Ashford, Kent
Account Manager - PR with solid social media & digital skills Synergy
£competitive, London
Account Manager/Senior Account Manager S&X Media
Competitive, Birmingham with frequent London travel
Senior Account Executive Prospect Resourcing Ltd
c£28k, London
Associate Director Major Players
£60000 - £65000 per annum, City of London