Voluntary sector/Healthcare: Month puts prostate cancer on the map

By Cathy Wallace, PR Week UK, 27 May 2009, 12:00am

The Prostate Cancer Charity decided to extend its successful annual awareness week to a month-long event to maximise impact, reach more people, allow more flexibility to organise events and increase understanding about the disease.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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