Public Relations Strategy: Engaging Global Audiences and Bridging Borders

prweek.com, 15 June 2010, 9:59am

For many companies, the key question is no longer whether to have a global public relations strategy, but rather how to best implement it. "Going Global" has become a necessity instead of an option. In this whitepaper, Business Wire Senior Vice President of Global Media Neil Hershberg examines the reasons why companies have come to recognise the importance of an international communications plan and the complexities and challenges to consider in developing a successful global public relations strategy.