John Shewell: Reputation management should be the most important function

By John Shewell, prweek.com, 28 January 2010, 10:18am

The reputation of the public sector is in poor shape. In the past 12 months, the public sector has been ravaged by reports about social services (Baby P and recently the Edlington case), MPs expenses, chief executives' salaries, and pension payouts.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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