PR has changed dramatically in the last two years as data and digital skills come to the fore and the industry has less of an inferiority complex than it did, according to WPP boss Sir Martin Sorrell.
Labour must convey the message to voters beyond the conference hall that it can hold the Government to account on the issues on which it is united, such as Brexit, grammar schools and health, according to Tony Blair's former comms director, David Hill.
The second PMQs session of the new Parliamentary season saw Labour leader Jeremy Corbyn question Theresa May in his final session before the opposition's leadership election.
The PRCA has issued a warning to members after PRWeek found discrepancies between two agencies' entries on the APPC and PRCA lobbying registers, one of which was in breach of the body's code of conduct.
Today, the PRCA has announced it will include gender pay gap reporting in its kitemark accreditation for consultancies for the first time, in a game-changing move that could have far-reaching implications for the industry and fair pay for women.
The man who led the comms for official Brexit campaign group Vote Leave and the former director of strategy for David Cameron have come together to launch an agency based in East London.
The Manchester agency Social Communications has opened a London base led by Ben Ruse, who has spent the last three years as lead spokesman for the rail project High Speed 2.
The first PMQs post-recess, saw MPs in buoyant mood with Theresa May congratulating the returning GB Olympic team as she took her place at the Dispatch Box.
The British Medical Association and its striking junior doctors risk "overplaying their hand" with continued strike action, with the government appearing to believe it can win the battle for public support, public affairs professionals have told PRWeek.
PRWeek's new survey of 300 respondents reveals what PRs really think of journalists, and vice versa. In the final section, we explore what journalists and PRs admire and abhor about each other, as well as their favourite PR agencies and media outlets.
The PRCA has updated its code of conduct to speed up the system for dealing with complaints and allow anonymous whistleblowing.
The 'Hacks vs Flacks' survey: Journalists covet PR pay packets, but high levels of job satisfaction for both
PRWeek's new survey of 300 respondents reveals what PRs really think of journalists, and vice versa. The latest excerpt highlights the respective pay packets and job satisfaction.
LBC radio presenter Tom Swarbrick has left his role to work for Theresa May as head of broadcast at 10 Downing Street.
As part of our survey on the relationship between journalists and PRs, PRWeek took a trip to News UK's headquarters to ask senior Sun journalists about the key skills they admire in good PRs.
As the Labour Party Conference gets into full swing in Liverpool, members will be losing count of how many mentions of "unity" they are hearing, while public affairs professionals appear not quite as numerous.
Jeremy Corbyn's re-election as leader of the Labour Party proved that he represents the vast majority of party members but, for businesses, the question is whether they should be bothering to attend.
There's an irrefutably good communications logic at the heart of the Government's intended upgrade of its Neighbourhood Planning legislation.
The news that Channel 4 has outbid BBC to air future episodes of the Great British Bake Off has left fans of the show angrier than Paul Hollywood with a face full of over-baked pancakes.
Theresa May is back from China, half-way through her first 100 days as Prime Minister and this is the period in which leaders establish - by default or by design - their governing style, narrative and priorities.
Autumn 2016 may come to be seen as a turning point in the debate around equal pay for women in the PR industry, as the PRCA moves to compel agency members to include gender pay gap reporting in its quality kitemark.
The ConservativeHome executive editor talks about his passion for all kinds of digging and the power of activism...
At its best, PR is the most satisfying and effective form of communication there is - a hugely sophisticated form of precision marketing that transforms businesses and builds reputations.
Before you dismiss this article and its clickbait heading, ask yourself what your relationship to porn is.
The recent announcement that a further 3,000 armed police would be deployed on the streets of Britain to prepare for a "not if, but when" terror attack, should also be a call to action for crisis management experts to prepare clients for their worst possible case scenario.
A plea by cancer charities Breast Cancer Now and Prostate Cancer UK to make innovative treatments more widely available on the NHS is not a surprising headline.
Recruitment Consultant JFL Search & Selection London (Greater)
Senior Campus Communications Manager Brunel University London London (Central), London (Greater)
Senior Media Relations Manager Brunel University London London (Central), London (Greater)
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Provider Engagement Lead Care Quality Commission SW1W 9SZ, London (Greater)
Joey Jones, the former Sky political journalist and briefly a media adviser to Theresa May during her home secretary tenure, has been appointed by Weber Shandwick as head of public affairs.
McTernan will lead the firm's international political practice effective next month.
Daniel Gilbert has returned to Hanover as senior policy adviser, after a 14-month stint as special adviser in the Department for Business, Innovation and Skills (BIS).
Mountain Warehouse brings consumer in-house, Lewis honoured by CIPR, PHA's pair of wins and more from PRWeek UK.
Robert Oxley, previously head of media at the pro-Brexit campaign group Vote Leave, has joined the Department for International Development as a special adviser.
Sauce takes travel briefs, SNP minister turns PR man, FWD's Adrian Beeby joins Luther Pendragon
ITV Studios wins for Tin Man, DawBell hired for SecondScreen, Freshwater's profit rise, Social Circle appoints Propeller PR and more from PRWeek UK.