Politicians should rethink outdated campaigning techniques such as billboard advertising, according to a new 'Election Engagement Index' from Weber Shandwick and Research Now.
The Conservative Party's 'Big Society' mantra came out on top after Houston PR ran all available party manifestos through its 'automated political cliché removal tool'.
Research by Golin, in association with the polling organisation Toluna, found that a third of the British electorate trust candidates less when they lapse into buzzwords and "politician-speak".
Labour's plan to end long-term unpaid internships if it wins the election has been welcomed by the PRCA.
Staff from Bell Pottinger, Hanover and FleishmanHillard are among those from public affairs agencies standing as parliamentary candidates at the general election, PRWeek has learned.
Only seven out of 19 European countries have measures in place to regulate lobbying, according to a comprehensive report by Transparency International (TI).
Camelot, the operator of The National Lottery, is to hold a competitive pitch for its public affairs representation.
Labour leader Ed Miliband's plan to scrap the non-domicile tax status has received widespread support on social media, generating 20,000 conversations with the hashtag #nondom used 4,000 times.
Keene Communications, the corporate and public affairs agency, has merged with specialist agency Adrian Graves Organisation (AGO).
Bellenden has hired William Hague's former special adviser Chris White to join the senior management team at its public affairs arm.
It is already received wisdom that the general election result is too close to call, with a host of smaller parties entering the fray and creating havoc for the calculations of the main contenders. But in the end, only David Cameron or Ed Miliband can realistically become Prime Minister and, while the UK electorate votes for parties rather than prime ministers, some argue that personalities will have the largest effect on which party the electorate votes for. On the eve of the hotly anticipated seven-way debate between the party leaders, PRWeek looks at a month in the comms strategies of Cameron and Miliband, how they resonate with voters and, crucially, what they should do next.
Hayley Smith, MD of Boxed Out PR, has launched FlowAid, a campaign to make sanitary products free for all homeless women in the UK.
Nick Mann, the man who died in a tube accident while attempting to save his brother, was a press officer for HM Revenue & Customs, it has emerged.
The Supreme Court has ruled that letters sent by Prince Charles to seven government departments can be published.
The historian Simon Schama said in The Guardian recently that we have become the "look down" generation.
Smart Energy GB, an independent organisation promoting the use of smart meters, teamed up with Third City, ad agency AMV, PHD and the Daily Mirror to launch an April Fool's campaign to highlight their benefits when it comes to utility bills.
Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.
Trust is earned when reputation becomes central to every business decision, but it is a job that requires constant refinement and evolution.
I recently did some research for the Public Relations Consultants Association to determine best practice models for international comms teams. There were a number of insights:
Punters, pundits and political obsessives were all looking for a knock-out blow, but in the end the great leaders' debate did not quite deliver.
I actually quite enjoy Top Gear. I like the easy camaraderie and mocking that occurs between the three leads as it only can between people who've been actual friends for years.
In the last Budget of the Parliament, George Osborne claimed not to be making any pre-election giveaways, but he certainly made a few sweeteners and reminded people about the giveaways he has already made.
Budgets come and Budgets go - but this one is significantly different. It is a moment of definition for Chancellor George Osborne, its architect. And his sixth Budget also defines the future of David Cameron's premiership.
International Women's Day (IWD) - an outdated sexist concept, a good hook or an essential day to put women's rights and inspiring females on the agenda?
Although the Equal Pay Act was first introduced in 1970, women's salaries in PR still lag well behind that of their male counterparts, particularly at senior level and for those aged over 40.
Press Officer (B2B & B2C) The Foundry - Original London (Central), London (Greater)
Communications and Public Affairs Executive - Music / Arts PR Moves London
Portland has appointed Anthony Simon, who heads up digital comms at the Prime Minister's Office and Cabinet Office, to join the agency's international team.
UKIP has appointed former BBC producer Sarah White as a press officer ahead of the general election in May.
Change.org, the petition website, has hired Tom Bage from corporate comms agency Pagefield as UK director of comms.
Westbourne Communications has hired former Labour Party Home Secretary Jacqui Smith to chair its public affairs practice.
Portland has broadened its offer with the launch of a content production unit and the hire of 'digital diplomat' Scott Nolan Smith from the British embassy in Washington.
HM Revenue and Customs (HMRC) has announced three new "heavyweight" senior external appointments to its comms team, including to the expanded role of head of comms for enforcement and compliance.
Former Karma Communications chairman Charles Watson has been appointed to chair Teneo International, the international division of Teneo Holdings, and is targeting major growth in London as a priority.