Labour leader Ed Miliband received a surprising boost in popularity this week after the #Milifandom hashtag took off on Twitter. But will this digital support translate into votes come 7 May?
Notwithstanding a sudden surge in the fortunes of one of the major parties, the general election is likely to result in either a slim Parliamentary majority of the kind not seen since Sir John Major's ill-fated 1992-1997 administration nearly 20 years ago, or a minority government. This in turn presages a radical change in the tactics employed by public affairs agencies to influence the Government's legislative programme. PRWeek speaks to three public affairs professionals to get their insight on the opportunities and challenges presented by the composition of the next government.
Conservative Party co-chairman Grant Shapps has dismissed reports that he masterminded edits to Wikipedia to improve his public image and smear party rivals.
Bell Pottinger has launched a social media dashboard, which aims to offer daily insight into the general election campaign.
Politicians should rethink outdated campaigning techniques such as billboard advertising, according to a new 'Election Engagement Index' from Weber Shandwick and Research Now.
The Conservative Party's 'Big Society' mantra came out on top after Houston PR ran all available party manifestos through its 'automated political cliché removal tool'.
Research by Golin, in association with the polling organisation Toluna, found that a third of the British electorate trust candidates less when they lapse into buzzwords and "politician-speak".
Labour's plan to end long-term unpaid internships if it wins the election has been welcomed by the PRCA.
Staff from Bell Pottinger, Hanover and FleishmanHillard are among those from public affairs agencies standing as parliamentary candidates at the general election, PRWeek has learned.
Only seven out of 19 European countries have measures in place to regulate lobbying, according to a comprehensive report by Transparency International (TI).
Camelot, the operator of The National Lottery, is to hold a competitive pitch for its public affairs representation.
Labour leader Ed Miliband's plan to scrap the non-domicile tax status has received widespread support on social media, generating 20,000 conversations with the hashtag #nondom used 4,000 times.
Keene Communications, the corporate and public affairs agency, has merged with specialist agency Adrian Graves Organisation (AGO).
Bellenden has hired William Hague's former special adviser Chris White to join the senior management team at its public affairs arm.
The 'lucky' winner of the post of next Health Secretary will take over a service facing unprecedented but not unpredictable demand for NHS care from a population living longer (often with increasingly complex health and care needs), and with little spare cash to pay for it.
Changing minds requires a jolt as well as a nudge.
When I read the PR Week/PRCA survey on Mental Wellbeing, I did so with a sense of relief.
The charity chief says her background in comms means it is high on her agenda in helping Macmillan stand out.
The historian Simon Schama said in The Guardian recently that we have become the "look down" generation.
Smart Energy GB, an independent organisation promoting the use of smart meters, teamed up with Third City, ad agency AMV, PHD and the Daily Mirror to launch an April Fool's campaign to highlight their benefits when it comes to utility bills.
Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.
Trust is earned when reputation becomes central to every business decision, but it is a job that requires constant refinement and evolution.
I recently did some research for the Public Relations Consultants Association to determine best practice models for international comms teams. There were a number of insights:
Punters, pundits and political obsessives were all looking for a knock-out blow, but in the end the great leaders' debate did not quite deliver.
I actually quite enjoy Top Gear. I like the easy camaraderie and mocking that occurs between the three leads as it only can between people who've been actual friends for years.
PR Account Manager AF Selection Preston, Lancashire
Public Affairs Manager Hanson Search London (Central), London (Greater)
Account Manager / Senior Account Manager - corp comms across legal & prof services -London - £30-40k Workfish London (Central), London (Greater)
Senior Account Executive - corporate oil & gas - global agency - London - £27k++ Workfish London (Central), London (Greater)
Communications Officer London Borough of Croydon Croydon
Portland has appointed Anthony Simon, who heads up digital comms at the Prime Minister's Office and Cabinet Office, to join the agency's international team.
UKIP has appointed former BBC producer Sarah White as a press officer ahead of the general election in May.
Change.org, the petition website, has hired Tom Bage from corporate comms agency Pagefield as UK director of comms.
Westbourne Communications has hired former Labour Party Home Secretary Jacqui Smith to chair its public affairs practice.
Portland has broadened its offer with the launch of a content production unit and the hire of 'digital diplomat' Scott Nolan Smith from the British embassy in Washington.
HM Revenue and Customs (HMRC) has announced three new "heavyweight" senior external appointments to its comms team, including to the expanded role of head of comms for enforcement and compliance.
Former Karma Communications chairman Charles Watson has been appointed to chair Teneo International, the international division of Teneo Holdings, and is targeting major growth in London as a priority.