Following our analysis on whether this will be the first integrated election campaign, we want to hear your views on the debate.
This week, the starting pistol was fired on the 100-day countdown to the general election on 7 May. The field is clear for an extraordinary pitched battle that is both wide open and likely to see the smaller parties, such as UKIP, the Scottish Nationalist Party and the Green Party, take a greater share of the popular vote than at any time in history. But what are the tools that the parties need to win?
UKIP has been the most talked about UK political party on Twitter over the past three months, new research shows.
The Conservatives are favouring Facebook in their election campaign while Labour is more adept at using Twitter, a new study shows.
6 Hillgrove has been appointed to promote the campaigning organisation Talk Fracking, backed by Vivienne Westwood, which highlights the risks of fracking.
MHP Communications has announced a strategic partnership with Brussels-based public affairs agency Cabinet DN.
Edelman has appointed Ryan Heath, former speechwriter to European Commission president Jose Manuel Barroso and media adviser to Australian Prime Minister Kevin Rudd, to its UK public affairs team as it bolsters the division.
Social media responses to UKIP leader Nigel Farage's comments on the Charlie Hebdo killings were overwhelmingly negative, while reactions to Liberal Democrat leader Nick Clegg's views were far more favourable, new research shows.
The public affairs agency PLMR launched a global network today (Monday) comprising 10 partner agencies around the world.
The Liberal Democrats have recruited Quiller senior consultant Ruwan Kodikara to the role of head of media and brand for the Deputy Prime Minister in preparation for the party's general election campaign.
The co-founder of an independent record label that 'bought' UKIP's web domain name after the party suffered mysterious technical difficulties with its website has insisted that it was no PR stunt, although the publicity benefits have been "huge".
The Conservatives are to spend up to three times more than the Labour Party on their general election campaign, as Labour focuses more on direct engagement with the public, according to Labour's election co-ordinator Douglas Alexander.
The Conservative Party has released its first general election campaign poster of 2015, which has already been criticised for being "misleading".
The Office of the Registrar of Consultant Lobbyists (ORCL) plans to issue formal rules in January that will determine whether lobbyists will have to join a register under the new Lobbying Act 2014.
The Cabinet Office has dismissed opposition party criticism over the rising cost of ministers' special advisers, claiming that their "average salary is 8% lower than under the previous Government".
Westbourne Communications has succeeded with its Justice Delayed, Justice Denied campaign as Home Secretary Theresa May announces that the Home Office will advance proposals for a legal limit of 28 days on pre-charge bail.
The PRCA has backed calls to delay implementation of the upcoming registration scheme for lobbyists until after the May 2015 general election.
EY, the global professional services organisation, has launched an initiative to tackle gender inequality in the workplace with an ice screen installation at last week's World Economic Forum in Davos.
The annual gathering for the World Economic Forum in Davos, Switzerland, brings together a heady mix of politicians, corporations, scientists and philanthropists to address the key challenges of the day. Two writers give PRWeek their perspective from inside the conference.
The PRCA has launched recommendations for great comms in 2015, following an in-depth consultation with the PRCA's senior members and PR Council.
PRWeek looks back at some of the best in-depth pieces from 2014, including interviews with Sir Martin Sorrell, Harold Burson and Mary Portas, as well as features on subjects ranging from climate change and ISIS to the industry's maternity practices and supermarket Christmas campaigns.
What does 2015 have in store for the PR and comms industry? Will any party hold the balance of power following the general election and what impact will the Lobbying Act have on the voluntary sector's ability to communicate with the public? Has SEO come of age in the PR sphere and what opportunities are there within the greater convergence of channels? Is the industry on the brink of diversifying its ranks and will one firm fall victim to a major scandal? We asked some of the brightest brains in the business to give us their predictions for the year ahead. Happy New Year from everyone at PRWeek!
As the general election nears, voters disillusioned with politicians and the parties they represent face the same messy compromise.
Two strategists discuss the implications of George Osborne's Autumn Statement from a comms perspective.
As luxury brands reach new markets globally, they must not lose sight of the unique comms hurdles ahead.
This month's book review features a manual on lobbying by Lionel Zetter.
In an ill-advised attempt at humour, the party released UKIP Calypso, a song performed by former Radio 1 DJ Mike Read.
Perhaps the biggest frustration for any PR professional is the lack of credit that they receive for their work, their advice, even their entire careers.
The Tata corporate brand is key to holding together its myriad companies, says its executive director David Landsman.
Too often MPs are held accountable to party whips rather than to the electorate whose needs they should be serving.
Whatever else you say about power generator SSE, it is a determined optimist. Its glass is resolutely 27 per cent full. But this over-the-top, logic-defying optimism has left the firm open to accusations of cynicism and greenwash.
Associate Director The Foundry - Gold London (Central), London (Greater)
Healthcare Public Affairs Senior Consultant to join leading independent consultancy! Hanson Search London (Central), London (Greater)
ACCOUNT DIRECTOR/SENIOR | Property – residential & commercial Carter Ferris London (Central), London (Greater)
Public Affairs Officer Electus Greater London
Senior Public Liaison Officer Greater London Authority London (Central), London (Greater)
Mary Whenman, MD of corporate, financial & public affairs at Weber Shandwick, has been named the new president of Women in PR, the all-female networking group.
Public affairs specialist Hanover Communications has appointed former Daily Express health editor Jo Willey as a senior adviser.
Ben Heatley has left his role as group corporate PR manager at McLaren Group to join Dearman, the global technology firm focused on delivery of clean power.
Bell Pottinger has announced three new senior appointments in Asia, including the promotion of Mark Worthington to managing director of the Singapore office and Graham Stewart as the first MD of the Burma (also known as Myanmar) operation.
Portland is to launch dedicated financial, internal comms and digital/creative business units in 2015 as it announces the promotion of Oliver Pauley to UK MD and 13 new partners to its UK and international businesses.
Headland has made a raft of new hires, including Paul Griffin who joins from Citigate as a director.