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News and news analysis

Have your say: what are the best PR tools to win the general election?

Have your say: what are the best PR tools to win the general election?

Following our analysis on whether this will be the first integrated election campaign, we want to hear your views on the debate.

Is this the first integrated general election campaign?

Is this the first integrated general election campaign?

This week, the starting pistol was fired on the 100-day countdown to the general election on 7 May. The field is clear for an extraordinary pitched battle that is both wide open and likely to see the smaller parties, such as UKIP, the Scottish Nationalist Party and the Green Party, take a greater share of the popular vote than at any time in history. But what are the tools that the parties need to win?

The Nigel Farage factor: UKIP is the most talked about party on Twitter

The Nigel Farage factor: UKIP is the most talked about party on Twitter

UKIP has been the most talked about UK political party on Twitter over the past three months, new research shows.

Conservatives favour Facebook while Labour prefers Twitter as 'social' election battle hots up

Conservatives favour Facebook while Labour prefers Twitter as 'social' election battle hots up

The Conservatives are favouring Facebook in their election campaign while Labour is more adept at using Twitter, a new study shows.

6 Hillgrove to promote celebrity-backed Talk Fracking campaign

6 Hillgrove to promote celebrity-backed Talk Fracking campaign

6 Hillgrove has been appointed to promote the campaigning organisation Talk Fracking, backed by Vivienne Westwood, which highlights the risks of fracking.

MHP Communications forms strategic partnership with Brussels-based Cabinet DN

MHP Communications forms strategic partnership with Brussels-based Cabinet DN

MHP Communications has announced a strategic partnership with Brussels-based public affairs agency Cabinet DN.

Edelman appoints Ryan Heath as it bolsters UK public affairs arm

Edelman has appointed Ryan Heath, former speechwriter to European Commission president Jose Manuel Barroso and media adviser to Australian Prime Minister Kevin Rudd, to its UK public affairs team as it bolsters the division.

Vast majority oppose UKIP leader Nigel Farage's Charlie Hebdo comments on social media

Vast majority oppose UKIP leader Nigel Farage's Charlie Hebdo comments on social media

Social media responses to UKIP leader Nigel Farage's comments on the Charlie Hebdo killings were overwhelmingly negative, while reactions to Liberal Democrat leader Nick Clegg's views were far more favourable, new research shows.

PLMR launches global network across 15 countries

PLMR launches global network across 15 countries

The public affairs agency PLMR launched a global network today (Monday) comprising 10 partner agencies around the world.

Lib Dems hire Quiller's Ruwan Kodikara in comms shake-up

Lib Dems hire Quiller's Ruwan Kodikara in comms shake-up

The Liberal Democrats have recruited Quiller senior consultant Ruwan Kodikara to the role of head of media and brand for the Deputy Prime Minister in preparation for the party's general election campaign.

Record label Alcopop reaps PR benefits after 'buying' UKIP web address

Record label Alcopop reaps PR benefits after 'buying' UKIP web address

The co-founder of an independent record label that 'bought' UKIP's web domain name after the party suffered mysterious technical difficulties with its website has insisted that it was no PR stunt, although the publicity benefits have been "huge".

Conservatives to outspend Labour three to one on general election campaign

Conservatives to outspend Labour three to one on general election campaign

The Conservatives are to spend up to three times more than the Labour Party on their general election campaign, as Labour focuses more on direct engagement with the public, according to Labour's election co-ordinator Douglas Alexander.

Conservatives launch election poster

Conservatives launch election poster

The Conservative Party has released its first general election campaign poster of 2015, which has already been criticised for being "misleading".

Registrar to issue new lobbying regulations in January

Registrar to issue new lobbying regulations in January

The Office of the Registrar of Consultant Lobbyists (ORCL) plans to issue formal rules in January that will determine whether lobbyists will have to join a register under the new Lobbying Act 2014.

Government defends increase in spend on PRs and special advisers

Government defends increase in spend on PRs and special advisers

The Cabinet Office has dismissed opposition party criticism over the rising cost of ministers' special advisers, claiming that their "average salary is 8% lower than under the previous Government".

Westbourne Communications succeeds with campaign to limit pre-charge bail

Westbourne Communications succeeds with campaign to limit pre-charge bail

Westbourne Communications has succeeded with its Justice Delayed, Justice Denied campaign as Home Secretary Theresa May announces that the Home Office will advance proposals for a legal limit of 28 days on pre-charge bail.

PRCA backs calls to defer lobbying register until after election

PRCA backs calls to defer lobbying register until after election

The PRCA has backed calls to delay implementation of the upcoming registration scheme for lobbyists until after the May 2015 general election.

Opinion and features

EY unveils campaign to freeze out workplace gender inequality

EY unveils campaign to freeze out workplace gender inequality

EY, the global professional services organisation, has launched an initiative to tackle gender inequality in the workplace with an ice screen installation at last week's World Economic Forum in Davos.

Davos: A comms opportunity or hot air from the magic mountain?

Davos: A comms opportunity or hot air from the magic mountain?

The annual gathering for the World Economic Forum in Davos, Switzerland, brings together a heady mix of politicians, corporations, scientists and philanthropists to address the key challenges of the day. Two writers give PRWeek their perspective from inside the conference.

Fifteen steps to great communications in 2015

The PRCA has launched recommendations for great comms in 2015, following an in-depth consultation with the PRCA's senior members and PR Council.

Interviews and features: 2014 in review

Interviews and features: 2014 in review

PRWeek looks back at some of the best in-depth pieces from 2014, including interviews with Sir Martin Sorrell, Harold Burson and Mary Portas, as well as features on subjects ranging from climate change and ISIS to the industry's maternity practices and supermarket Christmas campaigns.

Predictions for 2015: A year of pitfalls or possibilities?

Predictions for 2015: A year of pitfalls or possibilities?

What does 2015 have in store for the PR and comms industry? Will any party hold the balance of power following the general election and what impact will the Lobbying Act have on the voluntary sector's ability to communicate with the public? Has SEO come of age in the PR sphere and what opportunities are there within the greater convergence of channels? Is the industry on the brink of diversifying its ranks and will one firm fall victim to a major scandal? We asked some of the brightest brains in the business to give us their predictions for the year ahead. Happy New Year from everyone at PRWeek!

Electorate faces another round of compromise

Electorate faces another round of compromise

As the general election nears, voters disillusioned with politicians and the parties they represent face the same messy compromise.

Two political takes on the Autumn Statement

Two political takes on the Autumn Statement

Two strategists discuss the implications of George Osborne's Autumn Statement from a comms perspective.

Luxury goods brands enter a brave new world

Luxury goods brands enter a brave new world

As luxury brands reach new markets globally, they must not lose sight of the unique comms hurdles ahead.

Thriller or Filler? The Art of Political Persuasion

Thriller or Filler? The Art of Political Persuasion

This month's book review features a manual on lobbying by Lionel Zetter.

Flop of the month: UKIP tries and fails to pull off tuneful political satire

Flop of the month: UKIP tries and fails to pull off tuneful political satire

In an ill-advised attempt at humour, the party released UKIP Calypso, a song performed by former Radio 1 DJ Mike Read.

From the editor-in-chief: A manifesto for career confidence

From the editor-in-chief: A manifesto for career confidence

Perhaps the biggest frustration for any PR professional is the lack of credit that they receive for their work, their advice, even their entire careers.

From the boardroom: Tata Limited executive director David Landsman

From the boardroom: Tata Limited executive director David Landsman

The Tata corporate brand is key to holding together its myriad companies, says its executive director David Landsman.

Shooting from the whip

Shooting from the whip

Too often MPs are held accountable to party whips rather than to the electorate whose needs they should be serving.

SSE should stop the green monkey business

SSE should stop the green monkey business

Whatever else you say about power generator SSE, it is a deter­mined optimist. Its glass is resolutely 27 per cent full. But this over-the-top, logic-defying optimism has left the firm open to accusations of cynicism and greenwash.

Recent public/corporate affairs people moves

Weber Shandwick's Mary Whenman named Women in PR president

Weber Shandwick's Mary Whenman named Women in PR president

Mary Whenman, MD of corporate, financial & public affairs at Weber Shandwick, has been named the new president of Women in PR, the all-female networking group.

Hanover hires former Daily Express health editor Jo Willey

Hanover hires former Daily Express health editor Jo Willey

Public affairs specialist Hanover Communications has appointed former Daily Express health editor Jo Willey as a senior adviser.

Ben Heatley leaves McLaren Group to join energy tech firm Dearman

Ben Heatley has left his role as group corporate PR manager at McLaren Group to join Dearman, the global technology firm focused on delivery of clean power.

Bell Pottinger names MDs for Singapore and Burma

Bell Pottinger names MDs for Singapore and Burma

Bell Pottinger has announced three new senior appointments in Asia, including the promotion of Mark Worthington to managing director of the Singapore office and Graham Stewart as the first MD of the Burma (also known as Myanmar) operation.

Portland targets new business units as Oliver Pauley becomes UK MD

Portland targets new business units as Oliver Pauley becomes UK MD

Portland is to launch dedicated financial, internal comms and digital/creative business units in 2015 as it announces the promotion of Oliver Pauley to UK MD and 13 new partners to its UK and international businesses.

Headland doubles firm's headcount with senior hires

Headland doubles firm's headcount with senior hires

Headland has made a raft of new hires, including Paul Griffin who joins from Citigate as a director.