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UK Daily News  |  August 22nd 2014

8 Things you need to know today

1. Albion Drive targets major growth after £25m Kirshenbaum Bond Senecal deal
2. Flybe in corporate and financial PR review
3. TTA Property hands chairman role to Liz Peace ahead of Good Relations rebrand
4. Tavistock promotes Matt Ridsdale and Jos Simson as John West departs
5. Reputation management agency owners set up reputation insurance broker
6. Clothing retailer Blue Inc appoints Instinct PR to consumer account
7. Berkeley PR wins Yodel parcel delivery account
8. Iceland signs Peter Andre as celebrity ambassador
  Ideas lab special
Shout Communication's top tips for branded video
Promo Image Partner content

Shout Communications has put together tips on how PRs can make the most of sponsored online video.


One Story Series
The One Story Series: Disastrous Decisions...
This animation tells the story of the Co-op and how its reputation has imploded, following a number of disastrous decisions where the company destroyed what was originally a compelling and consistent corporate story. Watch the Video

5 Things you may have missed
1. Centrica hires Edelman director Sarah Richardson for top public affairs role
2. Greggs gives lesson in Twitter crisis management after fake logo debacle
3. Danny Whatmough lands senior digital role at Weber Shandwick
4. Hundreds of police social media slips brought to light
5. Lake Capital rejects demands of Engine's rebel shareholders

1 afternoon read

If only all cyber attacks could be fought with sausage rolls... If only all cyber attacks could be fought with sausage rolls...
Earlier this week the Twittersphere was awash with comments on how Greggs' online logo had been replaced by an offensive slogan parodying their 'Always Fresh, Always Tasty' tagline.

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