PR Week
October 24th 2017
PRWeek UK Daily

Today in your exclusive subscriber briefing...

With Christmas exactly nine weeks away today, we've asked consumer PR experts what they expect from leading retailers this festive season - big, blockbuster campaigns or a more subtle approach? All is revealed here...

Don't miss episode four of PRWeek's sport comms podcast The LineAlso, have you entered the Brand Film Festival London 2018?

Robert Smith, senior reporter, PRWeek UK
Five things you need to know today
Big budgets, bags of joy and John Lewis to retain its crown? What PR pros expect from 2017's Christmas campaigns
Singing pills front £2m Public Health England campaign to tackle antibiotic resistance
Buchanan hires Weber Shandwick's Alex Brown to head corporate practice
PRs baffled by Robert Mugabe's role as WHO ambassador - but at least the U-turn was quick
Chili's makes offer to Twitter user who discovered KFC's tasty following list
More of today's news
PRWeek UK Awards winners
Watch: How does it feel to win a PRWeek UK Award?
PRWeek UK Awards Winners 2017: Issues & Crisis Management
PRWeek UK Awards Winners 2017: Internal Comms and Employee Engagement
P R O M O T E D    C O N T E N T
Show us your #LISTENINGFACE campaign
Click here to read the full story

What does your listening face look like? FleishmanHillard Fishburn's new brand campaign shines a light on the business value of really listening to others. Watch the inspirational video now!
Read the full story.


PRWeek has also launched a new public sector bulletin. Click to find out more.

Hot Right Now
If you're 'bored of diversity' in the creative industries, you're bored of what fuels brilliant work
Sainsbury's restructures comms teams and seeks consumer agency to replace Golin
In Pictures: PRWeek UK Awards - part two
Wren eyes leadership changes at one Omnicom PR firm
Watch: Rankin and Photobox ask public to snap UK life for Children in Need project
P R O M O T E D    C O N T E N T
In a world of motion, brands can't stand still
Click here to read the full story

At its core, traditional brand positioning is a flawed construct - to have cut-through of true value you need to keep moving and stay nimble. Read our four realities for brands to operate more effectively in an ever-changing environment.
Read the full story.


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