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UK Daily  |  May 27th 2016
 
Ten things you need to know today
 
1. Superdrug puts consumer and trade PR account out to tender
 
2. Oil price slump fails to dent Middle East PR sector says MEPRA
 
3. Influencer tie-ins work because young are 'bored of ads', but authenticity is crucial
 
4. The Middle East is back - bigger, better and smarter - and so is PR in the region
 
5. Hotwire promotes Matt Cross to UK MD role
 
6. Top of the month: Harmony of the Seas sails into public consciousness
 
7. Flop of the month: Portico's stance over high heels at work
 
8. Santander appoints corporate comms chief Louise Shield from insurer RSA
 
9. Showcase: HSE Cake helps Barclays celebrate Leicester's Premier League win
 
10. In brief: Insightec hires Red Lorry Yellow Lorry, Big Partnership expands, Whiteoaks wins Lumi
 
 
 
Five things you may have missed
 
1. Gettin it wrong? Stronger In's #Votin campaign for the youth falls flat
 
2. Portland pushes into new disciplines with 10 advisory council hires
 
3. How the junior doctors' strike played out on Twitter
 
4. Watch: Durex gives tips to spice up your holiday with #DoNotDisturb campaign
 
5. 'Remain' and 'leave' need a head-to-head debate to change the electorate's minds
 
 
 

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