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UK Weekly  |  March 4th 2015
 
8 Things you need to know today
 
1. Cake and M&C Saatchi Sport & Entertainment go head to head in final round of Virgin Atlantic pitch
 
2. Royal British Legion looks for new PR agency
 
3. Food and Drink Federation hires former Diageo director Ian Wright as director general
 
4. Archant appoints MWW to raise profile in UK business sector
 
5. PRCA's Francis Ingham threatens to 'eat' the lobby register
 
6. The Academy hires Grayling director Nicky Law as managing director
 
7. Judo Payments appoints Propeller for PR remit
 
8. Anatomy of a crisis: Lenovo and Superfish
 
 
Afternoon reads
 
Mobile World Congress 2015: Don't Flat Pack your PR Mobile World Congress 2015: Don't Flat Pack your PR
Mobile World Congress is the biggest mobile conference in the world with stands from Samsung, HTC and Sony, and keynotes from Facebook. Here are some tales from the event so far.
Nutopia's Jane Root on playing digital catch-up Nutopia's Jane Root on playing digital catch-up
The founder and chief executive of TV production firm Nutopia believes the UK is lagging behind the US when it comes to digital comms
Showcase: First Great Western Summer Tracks Showcase: First Great Western Summer Tracks
3 Monkeys Communications with First Great Western Trains, June-August 2014
 
P R O M O T E D    C O N T E N T
Aldi and Lidl need to create strong corporate stories to support their brands
Aldi and Lidl have cracked the price, quality, value brand story. They now need to create an emotional and rational corporate story, to support them when the headlines aren't so positive.
 
Five things you may have missed
 
1. Zoodikers Consulting hires former Downing Street PR Marcus Chrysostomou
 
2. LD Communications wins pitch for Live Earth concert
 
3. EY hires Yvonne Diaz as director of global media relations
 
4. Former CIPR president Stephen Waddington launches app to help PR industry
 
5. Who would have thought Hacked Off would come to the rescue of journalists?
 
 
 

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