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UK Daily  |  April 18th 2015
 
9 Things you need to know today
 
1. Sturgeon trounces rivals in BBC debate, social media analysis shows
 
2. Canadian firm offers '.sucks' domain to brands for $2,500 annual charge
 
3. Heathrow appoints Red, Hope & Glory and Cow to consumer roster
 
4. Brands have days to make their press sites mobile-friendly, or rank lower on Google
 
5. Alexander PR lands comms and marketing role for Stephen Fry film adaptation
 
6. Aisle 8 to handle PR for online retailer Atterley Road
 
7. Vevo calls in DawBell PR and appoints UK comms manager Dot Levine
 
8. Former Publicis Life Brands Resolute MD launches executive search firm
 
9. PRWeek & PRCA to host a free all-night Election Party
 
 
Afternoon reads
 
The evolution of PR is clear but not easy The evolution of PR is clear but not easy
Depending on how you define PR, it's either under pressure or about to enter a golden age. The reality is probably both.
Showcase: The Office for Estimation Showcase: The Office for Estimation
Smart Energy GB, an independent organisation promoting the use of smart meters, teamed up with Third City, ad agency AMV, PHD and the Daily Mirror to launch an April Fool's campaign to highlight their benefits when it comes to utility bills.
Grilled: Gideon Spanier, business journalist who writes for The Times and the Standard; Broadcasting Press Guild chairman Grilled: Gideon Spanier, business journalist who writes for The Times and the Standard; Broadcasting Press Guild chairman
The business journalist on telling stories well and the power of Twitter.
We intend to bring about real change on diversity in PR We intend to bring about real change on diversity in PR
The PRCA's Diversity Network is a route to real change in the PR industry.
 
P R O M O T E D    C O N T E N T
Aldi and Lidl need to create strong corporate stories to support their brands
Aldi and Lidl have cracked the price, quality, value brand story. They now need to create an emotional and rational corporate story, to support them when the headlines aren't so positive.
 
5 things you may have missed
 
1. Vauxhall Motors puts consumer brief up for grabs
 
2. UK among seven out of 19 EU nations to regulate lobbying, says anti-corruption watchdog
 
3. The eight public affairs professionals standing to become MPs
 
4. Warner Leisure Hotels appoints Bottle PR as first social agency
 
5. No, no, trust me: the purpose of PR is dead
 
 
 

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