Today in your exclusive subscriber briefing...
I've really enjoyed speaking to the (real) people behind the Twitter handles, Facebook pages and other channels at some of the UK brands and organisations with the most irreverent and smart social media presences.
Today we bring in 'Marmite' airline Ryanair to confess about customer service, their "cheeky Irish charm" and love of a good Father Ted joke. This article is the fifth in the series.
You can find all our 'Confessions of a social media manager' here - read and learn...
PRWeek and Campaign are hosting the Brand Film Festival in London on 5 April, celebrating branded film and featuring content sessions and screenings. Click for ticket info.
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