With Christmas exactly nine weeks away today, we've asked consumer PR experts what they expect from leading retailers this festive season - big, blockbuster campaigns or a more subtle approach? All is revealed here...
What does your listening face look like? FleishmanHillard Fishburn's new brand campaign shines a light on the business value of really listening to others. Watch the inspirational video now! Read the full story.
At its core, traditional brand positioning is a flawed construct - to have cut-through of true value you need to keep moving and stay nimble. Read our four realities for brands to operate more effectively in an ever-changing environment.
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