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UK Daily  |  February 22nd 2017

Today in your exclusive subscriber briefing...

Reporting a slowing of growth in 2016, Richard Edelman described last year as a period of transition for the world's biggest PR agency. Early signs suggest this will continue in 2017, not least given mayor personnel changes.

David Brain, a key figure behind Edelman's global rise, announced last night he will leave the firm in May. Closer to home, recent weeks have seen the arrival of a new EMEA boss Carol Potter, new UK public affairs chief Will Walden and, in a newly created role demonstrating Edelman's creative ambitions, Ryan Reddick from creative agency The Moment as content director. The evolution of a PR powerhouse continues.

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John Harrington, deputy editor
Five things you need to know today
1. Confessions of a social media manager: Morrisons on avoiding politics, complaining lizards and 'the doughnut thing'
2. Edelman veteran and APACMEA boss David Brain to step down
3. Do you send unsolicited emails to journalists? You could have a big problem
4. Ogilvy PR brings in consumer specialist Remy Le Fèvre as UK creative director
5. Chris Calland departs Freuds after eight months to re-join Hanover

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You're your own worst enemy You're your own worst enemy Sponsored feature
The struggle between good intentions and actions falls upon behavioural science. Use these four behavioural commitment devices in communications to make your audience follow through.
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P R O M O T E D    C O N T E N T
Off-radar lobbying damages us all Click here to read the full story

Lobbying is undertaken by just about every sector you can imagine, from large corporates and law firms to small think tanks and charities. However, reputational risks exist in situations in where unregulated lobbying takes place. So if you have a legitimate reason to lobby, how can you achieve transparency and avoid damaging your organisation’s reputation? Read the full story.

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