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UK Weekly  |  December 20th 2014
 
9 Things you need to know today
 
1. Portland targets new business units as Oliver Pauley becomes UK MD
 
2. Government defends increase in spend on PRs and special advisers
 
3. Uber emails customers to spell out safety initiatives
 
4. Westbourne Communications succeeds with campaign to limit pre-charge bail
 
5. MHP and Edelman take over London pub for campaign against alcohol tax increases
 
6. Bitcoin services firm Bitnet hires Berkeley PR
 
7. Blue Rubicon to work with Cystic Fibrosis Trust
 
8. Forum for the Future hires its first director of communications
 
9. MHP Communications hired by pension scheme administrator RPMI
 
 
Afternoon reads
 
Research data is a golden opportunity for university PR teams Research data is a golden opportunity for university PR teams
UK universities have this week found out how they have fared in the Research Excellence Framework (REF), a long process that has had a profound influence over every aspect of higher education for the past few years.
We don't want to be loved, what we need and deserve is a little respect We don't want to be loved, what we need and deserve is a little respect
The morning after the PRCA national awards, Stephen Waddington and I spoke together at an event hosted by The Crowd And I. Entitled #Future PR, it discussed the industry's response to criticism of our trade. We were asked for our thoughts on The Independent's Ian Burrell's sweeping ­assertion that the past 12 months had been "a PR disaster for PR". Not surprisingly, we both rejected that view, and with some enthusiasm.
Flack: Mistubishi cooks up a storm, Lineup gets down and dirty and Masters are made
If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...
 
5 things you may have missed
 
1. Enter PRWeek UK's Best Places to Work Awards 2015
 
2. Grayling wins pitch for Gatwick Airport PR brief
 
3. WPP lines up Roberto Quarta as next chairman
 
4. MRM wins SEI Wealth Platform account
 
5. We Are Social re-enacts cult movie scenes with Kleenex tissues
 
 

 
 
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One Story Series

 

Reputation Management: How Lego defended its reputation against Greenpeace

 

The most recent animation in the One Story Series, presented by PRWeek and Electric Airwaves, takes a look at the world’s largest toy-maker, Lego, and how its strong corporate story has helped it manage its reputation when the focus of a Greenpeace campaign.

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