Internal Communications Focus Day

30 April 2015, etc Venues, Paddington, London

Internal Communications Focus Day Agenda - 30 April 2015

08.45 Registration and coffee

09.30 Chair’s opening remarks

Richard Howat, Head of Internal Communications, Balfour Beatty Construction Services UK


09.40 Developing leadership capability to increase staff


Building leadership capability can add massive value to your organisation by increasing staff engagement and ultimately impacting on business performance. How do leaders ensure that employees are fully engaged by their work? How do they enhance employee productivity and optimise organisational performance? How can communications professionals drive this through?

Sabrina Remedios, Internal Communications Manager, EMEA, CHEP


10.10 Integrating your vision and values at the core of the organisation and ensuring your employees are aligned with them

Are your employees buying into your corporate and employee values? This is a question that every IC professional has been faced with. With the changing nature of the workforce, it is more and more important for IC and HR to ensure that employees adhere to your organisation’s purpose.  How can you empower managers to efficiently communicate your core values and principles? How can you drive behavioural change? This case study will showcase how Pearson integrated “Efficacy and Culture” at its heart through live events, a enterprise social network Neo, 125 meeting with the CEO John Fallon, and 20 Roving Reporters in charge of promoting the values.

Kim England, Global Community Director, Neo Pearson plc.

10.45 Embedding vision & values – getting the right balance between up, down and across

Whilst these are corporate bedfellows they are also distant cousins. Visions are inherently top-down affairs, whilst values simply have to flow upwards to some extent. Increasingly in this empowered, participatory age the challenge for organisations is to find the right balance between ‘up’, ‘down’ and ‘across’ in terms of defining and embedding visions and values. This presentation explores the full gamut of options available to organisations in terms of defining, articulating and embedding visions and values and the associated pros and cons – with a range of examples drawn from a range of the world’s leading organisations.

Jason Frank, CEO, MSLGROUP

11.00 Morning refreshments


11.30 Encourage collaboration and open culture within your organisation

Learn how developing an open culture in your organisation can boost employee engagement: what are the obstacles to collaboration and how can you overcome them? How can you develop an environment of sharing and trust? What are the collaboration tools and technologies that could help you do just that?

  • Giving employees a voice in shaping organisational strategy
  •  How to get buy-in (leadership, line management and front line)
  • The importance of keeping the conversation going

Liane Pannell, Head of Volunteering, NSPCC

12.00 Measuring Event ROI Easily

Live events have long been the poor relation in demonstrating ROI when compared to other communication disciplines. But could event technology be changing that? Chris Elmitt shares some practical examples of how forward thinking companies are using technology to measure event impact - without a satisfaction survey in sight.

Chris Elmitt, Managing Director, Crystal Interactive

12.30 Lunch and networking opportunities


13.30 Deliver a consistent message across all of your communications channels, online and offline

With your peers at your table, discuss the following:

  • List the channels your organisation is using: which ones do you think are the most effective, and which ones are the least effective, and why?
  • What are the top three things to consider when deciding which channels to use for your organisation?
  • How should you adapt your content to each channel and audience?
  • What are the challenges of alignment in channels and to audiences?



14.00 Quick-fire case studies: drive innovation for employee engagement

This session will feature some of the best case studies and talks from our annual Strategic Internal Communications event - all of which got the highest scores and feedback.

Perspective one: Change communications during an IPO

Discover how TSB communicated during the turbulence of an IPO (Initial Public offering): how did they maintain integrity and authenticity under the spotlight? How did they create a partnership that counts?

Change communications perspective: Hari Miller, Head of Internal Communications,  TSB

Perspective two: CSR

Learn how to engage your staff when selecting a charity partner for your organisation. At both a UK and EMEA level, CBRE has a strategic charity partnership approach that is getting staff involved, what are the secrets ingredients to getting employee engagement right?

Ashley Sweetland, Associate Director, Corporate Responsibility - EMEA, CBRE

Perspective three: Social Video

Find out how HSBC opened up and shared employees’ real life stories on the biggest social media platforms in the world. How is HSBC NOW leading the way with social video?

Jenny Varley, Managing Editor- News, Communications,  HSBC

14.45 Joint Q&A session with TSB, CBRE and HSBC


15.00 Engaging with hard-to-reach employees: Experian’s “EMEA Talks” project

Explore the challenges of engaging creatively with remote employees. How can you reach out, be heard, and help people connect with each other? In this session, Patrik will talk about “EMEA Talks”, a project which gave everyone in the region an opportunity to connect with a person in another part of the business and country through a 30 minute conversation using Lync (similar to Skype). The topic was ‘One EMEA’ and how collaboration across countries and business lines helps provide better customer value. The project received outstanding feedback: hear more about what people learned and how the project was carried out.

Patrik Edvardsson, Head of Internal Communications, EMEA, Experian

15.25 Chair’s closing remarks

15.30 End of IC Focus Day

Prices and registration

Cheapest rates expire 27 March!

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