MEDIA: Bacardi unveils first interactive outdoor posters

Bacardi is to launch the first-ever outdoor campaign with an

interactive element, enabling respondents to claim a double rum for the

price of a single by sending a text message on their mobile phones.

The new medium, Poster-Txt, a collaboration between JCDecaux and Flytxt,

will be unveiled in Hull on November 20.

The two-week, six-sheet poster campaign, designed by McCann-Erickson,

advises people to text 'Est Cuba 1862' to a designated number.

The first 1000 people will be given a code which they can use to redeem

a double Bacardi rum at one of Hull's It's A Scream venues.

This article was first published on Marketing