Ian Monk: BA boss plays the patriotic games

By Ian Monk, PR Week UK, 17 March 2010, 6:00am

Since its inception, aviation has spawned a pantheon of popular heroes. From the early fliers to the cartel-busting buccaneers Laker, Stelios and Branson, its characters have always caught the imagination.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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