Neil Martinson: Very few crises cannot be prevented

By Neil Martinson, prweek.com, 04 March 2010, 5:47pm

The crisis at Toyota has thrown into the spotlight why organisations, when faced with an obvious disaster, keep on going until they crash and burn? This is not a problem that is confined to the private sector. Indeed, there are plenty of examples in the public sector, some very tragic, where the internal perceptions of what was right were stunningly out of tune when the public spotlight was shone on them.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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