Tara Hamilton Miller: Sorry comes too easily for some

By Tara Hamilton-Miller, PR Week UK, 13 May 2009, 6:36pm

Apologies from the Evening Standard newspaper for being too negative; 'We boobed' full-page regrets from Marks & Spencer; David Cameron has said sorry; Gordon has mumbled something similar; football thug Ledley King 'regretted' beating up a bouncer then wetting himself...

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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