Polly Rance: Communicating cuts to services is a huge comms challenge

By Polly Rance, prweek.com, 09 February 2012, 8:00am

Alex Aiken from Westminster City Council wrote recently in PRWeek that pressures on council tax would prove a reputation test for many local authorities as they consider whether they have enough goodwill in the bank to raise the rates.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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