Marketing Mole: Who does Google think you are? - Gwyn Burr, Customer director, Sainsbury's

- The second reference is to Sainsbury's 2006 annual report, giving a detailed description of Burr's role.

- The third result links to the website of the BITC, of which Burr is chair of the CRB team.

- The fourth links to Sainsbury's 2008 annual report.

- The fifth listing pushes to a 2002 BBC feature on Burr's former employer, BHS.

Verdict - Unlike many marketers in similar positions, Burr's profile is greatly boosted by her online visibility on Sainsbury's comprehensive website. Four of the five results have pictures.

Action - Burr appears not to have actively engaged with the media on topical issues. She has created a platform but needs more exposure. Regular contributions to the national media would achieve this.

J Sainsbury - About us - Our management - Operating board

Gwyn Burr Customer Director. Mike Coupe Trading Director. Tim Fallowfield Company Secretary. Roger Burnley Retail and Logistics Director. Angela Morrison ...

www.j-sainsbury.co.uk/index.asp?pageid=389 - 17k - Cached - Similar pages

J Sainsbury Annual Report 2006 - Operating Board - Gwyn Burr

Gwyn Burr, Customer Services Director. Customer Services Director. Joined the Operating Board in 2004. Gwyn has over 20 years' business experience

www.j-sainsbury.co.uk/ar06/operatingboard/burr.shtml - 13k - Cached - Similar pages

Gwyn Burr - Business in the Community

Gwyn Burr Chair CRB Leadership Team. view hi-res version (756 x 541, 59kb). Gwyn joined the Operating Board at J Sainsbury, in 2004. Gwyn has over 20 years' ...

www.bitc.org.uk/about_bitc/leadership_teams/cause_related_business/ gwyn_burr.html - 19k - Cached - Similar pages

Gwyn Burr - J Sainsbury plc Annual Report 2008

Gwyn Burr. Customer Director. Joined the Operating Board in 2004. Director of Sainsbury's Bank plc. Gwyn has over 20 years' business experience ...

www.jsainsburys.co.uk/ar08/operatingboard/gwyn_burr.shtml - 12 - Cached - Similar pages

BBC News/BUSINESS/The world's busiest businessman?

21 Jan 2002 ... His (business) team includes Don, his driver, Christine, who organises his diary, and Gwyn Burr, a marketing expert, whose brief appointment ...

news.bbc.co.uk/1/hi/business/1773424.stm - 36k - Cached - Similar pages

- Inspiration provided by propellergroup.com.

This article was first published on Marketing