Lessons from the frontline of practical reputation management
PRWeek has teamed up with Electric Airwaves to bring you a series of seven short video case studies outlining how and why seven very different organisations have succeeded or failed to communicate effectively a singular corporate brand story.
The animation above tells the story of the Co-op and how its reputation has imploded, following a number of disastrous decisions where the company destroyed what was originally a compelling and consistent corporate story.
Below are past video case studies and you can click through to receive a PDF from Electric Airwaves on the key elements to consider when seeking to create a singular corporate brand story for your organisation.
In this video, see how John Lewis used their strong corporate values to withstand negative fallout following a decision to sack 325 managers.