Lessons from the frontline of practical reputation management
PRWeek has teamed up with Electric Airwaves to bring you a series of seven short video case studies outlining how and why seven very different organisations have succeeded or failed to communicate effectively a singular corporate brand story.
The animation above tells the story of Hiscox, and how it endeavours to ensure its relationships with customers are actually based on trust.
Below are past video case studies and you can click through to receive a PDF from Electric Airwaves on the key elements to consider when seeking to create a singular corporate brand story for your organisation.
In this video, see how John Lewis used their strong corporate values to withstand negative fallout following a decision to sack 325 managers.
This quirky animation tells the story of the Co-op and how its reputation has imploded, following a number of disastrous decisions where the company destroyed what was originally a compelling and consistent corporate story.