Social media agency Diffusion has been called in to refresh the charity's PR, social media and search engine strategy.

Diffusion's task will be to implement thought-leadership campaigns on how technology can help young people's emotional wellbeing. It will aim to increase fundraising from online channels and use social media to reach young people directly, promoting the charity's online and mobile phone support services.

The charity is hoping to build more on its association with The Carphone Warehouse this year. The company founder Charles Dunstone is the chairman of the charity, and the firm runs a mobile phone recycling scheme that generates £70,000 for the charity each year. Get Connected is also recruiting a full-time marketing officer.

The move comes after a year that has seen a rise in the number of young people, particularly men, using the charity's webchat support services.

'Get Connected has understood that new digital platforms, such as live webchat, are now critical in empowering young people to seek help using technology they are familiar with and feel comfortable with,' said CEO Fiona Clark. 'Our challenge in 2010 is to work even harder to raise awareness of our services to a new generation of young people facing emotional challenges.'