On the agenda - Traffic light food plan stuck on red

By Gemma O'Reilly, PR Week UK, 17 March 2010, 8:00am

In a nutshell The Food Standards Agency has backed away from endorsing a traffic light labelling system for packaged food. The watchdog had been urged by health campaigners to introduce such a system as the best method of moving consumers away from unhealthy diets. But the FSA has said that firms should be able to display alternative methods to indicate the healthiness of food.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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